Agalia Tan
Brand marketing requires a new operating system today:
From fixed to fluid
From singular to multifaceted
From didactic to dialogic
... See moreTwitter and Square CEO Jack Dorsey explained why succinctly in an email he sent out to the whole company. "If you have to use someone else’s name or authority to get a point across, there is little merit to the point (you might not believe it yoursel), If you believe something ro be correct, focus on showing your work to prove it. Authority derives
If it’s going to be different, the forces involved need to be different as well.
Rodd Chant ®© on LinkedIn: #cannes #creativity #advertising | 27 comments
what's after cannes if it's not it anymore?
“I’ve been reading a number of posts about Cannes this year, many are saying it seems to have lost its way.
Many have been saying it is now more an overpriced tech gathering than a celebration of smart advertising creativity.
Also, many noted the lack of young people. Why is that? Are they not interested? Or can’t afford to go? Or their agencies won’t pay to send them. Seems odd for an event such as Cannes not to be flooded with the next generation of talent.
Maybe it’s time for a new event. One that is purely dedicated to the creative craft of advertising. It doesn’t even have to include awards, maybe it would be better if it didn’t. Instead, focus on elevating and inspiring better creativity in the industry.
No mega yachts, no overpriced hotels, and no bookends. Just creativity. Now there’s an idea.”“maybe this is how the world works” are.na
