That's the thing. We're not a brand. We're not a company. We're human beings. Of course it's going to change every 30 seconds. We're following our lives.

The internet is a dialogic space. There is no consensus, no cascading of a single point of view. There is no order.

Yet the two versions seemed to be fundamentally different movies. In the first version I saw, much of the discussion explored the way that pop musicians such as Eno and many of his collaborators — like David Bowie and Talking Heads — create and project an identity when they perform, making that persona part of their medium. In essence, it became a ... See more

“The reaction from the film industry has been curiosity and excitement, but also confusion,” he said. “Everyone wants me to make a director’s cut. I could make a really good one, but that would be sort of antithetical to the whole exercise, for me to exert that level of control.”

You have the capacity to change. Unless you are a pickle, which thankfully, you’re not. As George Eliot wrote, “It is never too late to be what you might have been.”

Perhaps a rebrand is in order. A new hairstyle, a new hobby, a new route. Why should Pepsi have all the fun?