New Media IRL: "New Release" by Yacht

It speaks to the fact that as individuals, we’re all expected to perform at the same scale as major brands. We're supposed to have monetizable output at all times. We can't have hobbies that are meaningless. Everything we do has to be a product.

You can't even express an interest in a particular social cultural landscape without somebody asking you ... See more

That's the thing. We're not a brand. We're not a company. We're human beings. Of course it's going to change every 30 seconds. We're following our lives.