Life After Lifestyle

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic • 2 highlights

Brand Thinking and Other Noble Pursuits

Debbie Millman • 4 highlights

The Creator Paradox: Cultural Stasis Amidst Creative Surplus

The City Authentic: How the Attention Economy Builds Urban America

David A. Banks • 1 highlight

For the Culture

Marcus Collins

The Internet Didn’t Kill Counterculture—you Just Won’t Find It on Instagram

Trend-Driven Innovation

Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu,

Brands want to be more than your friend. They want community.