added by Agalia Tan · updated 2mo ago
The Dialogic Brand
- Dialectic conversation is about an exchange of views and ideas which resolves itself in consensus. The goal is to align the participants under a mutually agreed resolution they can all support from that point forwards.
Essentially, there is one right answer.
Dialogic conversation, on the other hand, isn’t about reaching a consensus. It’s about an exc... See morefrom The Dialogic Brand by john v willshire
Agalia Tan added 2mo ago
- Should we rid ourselves of any notion of campaign? If constant articulation is how a brand becomes defined in the world, then brand communications must be a litany of live, lightly filtered communications that flow unhindered into the world.
from The Dialogic Brand by john v willshire
Agalia Tan added 2mo ago
- The internet is a dialogic space. There is no consensus, no cascading of a single point of view. There is no order.
from The Dialogic Brand by john v willshire
Agalia Tan added 2mo ago