Sublime

Our premise was simple. Because people are Humans, not Econs (terms we coined for Nudge), they make predictable errors. If we can anticipate those errors, we can devise policies that will reduce the error rate.

An effective trigger for a small behavior can lead people to perform harder behaviors.

Show it shiny things. • Tell it all the other elephants are doing it. • Leverage the elephant’s habits.

Someone nudging you toward the right choice?

providers might have a lot of freedom to exploit people’s limited attention, and those who play it straight may lose out to less-scrupulous competition. Exploitation of behavioral biases can be a winning strategy.

Push gently

organization, interfering as little as possible with the preferences of the audience, we need to know whether we can subtly change their incentives or their perceptions of the auditorium so that they will “voluntarily” choose a better seating pattern.

alternative is to adopt what has become known as automatic enrollment.

Loss aversion has a lot of relevance to public policy. If you want to discourage the use of plastic bags, should you give people a small amount of money for bringing their own reusable bag, or should you ask them to pay the same small amount for a plastic bag?