Sublime
An inspiration engine for ideas
not only could the students skip filling out the forms, the amount of uncertainty they faced was significantly reduced.
Richard H. Thaler • Nudge: The Final Edition
it can be smart to let someone else choose for you.
Richard H. Thaler • Nudge: The Final Edition
Small incentives, like giving dal for vaccines, are another way to nudge people, by giving them a reason to act today, rather than indefinitely postpone.
Abhijit V. Banerjee • Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty
customizable,
Richard H. Thaler • Nudge: The Final Edition
Humans respond to incentives too, but they are also influenced by nudges.
Richard H. Thaler • Nudge: The Final Edition
They try to nudge you by telling you what most people are now doing, or what people are increasingly doing.
Richard H. Thaler • Nudge: The Final Edition
Show it shiny things. • Tell it all the other elephants are doing it. • Leverage the elephant’s habits.
Julie Dirksen • Design for How People Learn (Voices That Matter)
The second TNA approach is to include additional items or offer further, even greater savings.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
communicators who can get us to take a pre-suasive step, even a small one, in the direction of a particular idea or entity will increase our willingness to take a much larger, congruent step when asked. The desire for consistency will prompt it.