Nudge

“elimination by aspects.”

The first misconception is that it is possible to avoid influencing people’s choices. In

The false assumption is that almost all people, almost all of the time, make choices that are in their best interest or at the very least are better than the choices that would be made by someone else. We claim that this assumption is false—indeed, obviously false. In fact, we do not think that anyone believes it on reflection. Suppose that a chess

Public-spirited choice architects—those who run the daily newspaper, for example—know that it’s good to nudge people in directions that they might not have specifically chosen in advance. Structuring choice sometimes means helping people to learn, so they can later make better choices on their own.

The second misconception is that paternalism always involves coercion.

Leaving the gas cap behind is a special kind of predictable error psychologists call a “postcompletion” error. 2 The idea is that when you have finished your main task, you tend to forget things relating to previous steps.

“compensatory” strategy, since a high value for one attribute (big office) can compensate for a low value for another (loud neighbor).

iNcentives Understand mappings Defaults Give feedback Expect error Structure complex choices