Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

more fulfilled. What a revelation! But isn’t this common sense? Doesn’t

Of the eight products I just now reviewed on his Website, six of them use this technique: “I confess.” “We’re free.” “It’s tough.” “This is important.”

The Transtheoretical Model (TTM) divides consumer knowledge and behavior into five stages, and it provides the guidelines for persuading your prospect so they move from complete ignorance of your product (“What the heck is this?”), to making it a regular purchase or an integral part of their lifestyles (“Doesn’t everyone buy this?”). When you’re aw

The formula for activating the Means-End Chain mindset is simple. Your copy and images should always represent the positive end results. In this way your prospect is less likely to critically analyze the pros and cons of the actual product, and base their purchase decision on the ultimate benefit it will provide them.

“Want your entire body to look more appealing?” DO SAY: ”MEN! Do you want a rippling, rock-hard stomach? WOMEN! Do you want lean, luscious thighs?” Whoopee! Those headlines would knock ’em dead! So follow these four simple prescriptions for highly readable writing.

into believing he’s seeing a new ad rather than a recycled version of the one he saw last week. It touches on what’s called multiple sources and multiple arguments. Simply put, the more different sources that expose a subject to the same message, the more convinced the subject will become.

Question: Is a longer or shorter headline more effective? Let’s again turn to psychology. Researchers have conducted hundreds of tests to see just how much the average person can effectively “take in,” or pay attention to.

(My wife Lindsay and I do. In fact, sometimes we make thousands more. We showed our friend Steve, and now he makes an additional $4,300 every month with ease.) Then keep reading. Because by the time you’re finished this letter, you’ll know how. In fact, I’m going to spill the beans and tell you over 48 insider secrets that not one person in 1,000 k

Three Types of Groups

The success or failure of this strategy relies on the existence of all four components. Remove any one of them, and it’s like building your own computer and leaving out the hard drive. No matter how much you want it to work, it simply won’t compute!