Sublime

On the eve of our invasion, let us regroup. We have already established the point of attack, a target market segment plagued by a problem that gives it a truly compelling reason to buy. We have already mapped out the whole product needed to eliminate this problem and have recruited the necessary partners and allies to deliver it. The major obstacle

In markets where you want to be the disruptor, where you want to play offense, you must catch the next wave. At the same time, in those markets where your current franchise is the incumbent and is itself under a disruptive attack, you have to play defense in order to prevent the next wave from catching you.

Whereas Core Values define who you are as an organization, Core Focus defines what you are. Core Focus is about keeping your company and all of its people focused on the areas where your business excels.