Sublime

Fourth, the power is felt in the growth of the people. In an organization that is attending, inhibiting, and remembering, people are forced to grow. There is a focus and there are clear standards of performance, with clear expectations that come from reality. But in organizations where no one is driving attention, inhibition, and remembering, nonco

The special ops plan discussed in the previous chapter focuses your GTM efforts on a single focal point (the market) that you will conquer first. By focusing all your forces here, you increase your chances of winning. You also strengthen your company’s capacity and resources to conquer other markets later on. This is called the Beachhead Strategy.

Now that HubSpot is the firmly-established authority on inbound marketing, INBOUND is a fitting way for the company to foster innovation and education in the field.

We have some very big challenges ahead. We need to ensure that people are prepared for our ever-increasing technological prowess (e.g., the ever-increasing expansion of human knowledge), and ensure that those advances improve quality of life across society—not just for a privileged few.

That's the easiest way to get on the cutting edge of what's being released in your industry.

The coming wave is defined by two core technologies: artificial intelligence (AI) and synthetic biology. Together they will usher in a new dawn for humanity, creating wealth and surplus unlike anything ever seen. And yet their rapid proliferation also threatens to empower a diverse array of bad actors to unleash disruption, instability, and even ca