Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit

Identify your core value proposition. What is the core value that your product or service provides to customers? Determine the key actions that drive your business. What are the key actions that customers need to take to receive the core value of your solution? Identify the metric that best represents the key action. Once you've determined the key

Good intelligence. This refers to developing a plan by reducing the unknown factors and the number of variables that must be considered. If a special ops team is planning how to rescue a hostage from a guarded house, they observe when the guards are changing shifts.

Early Customers: Niche down and serve the selected audience first.

Limit the number of objectives. A special ops unit cannot rescue a hostage from a guarded house, burn a bridge, and generate critical intelligence on a single mission. Having too many objectives at once scatters your already limited resources and decreases your chances of success. In GTM, you focus all your efforts on what is mission-critical and s

The TAM, SAM, and SOM model (I’ll define these acronyms below) is the most widely used model based on which companies prove their selected markets offer attractive growth prospects. The ground logic is to start in a niche and expand towards areas with great TAM to secure further growth potential.

Market-Problem Map is the process of identifying the most pressing problems your customer is facing that you can solve. It helps you decide which segment is most likely going to be a good candidate for centering your GTM market strategy around. At its core, the model has two dimensions:

This will help you determine whether to pursue a Penetration Strategy, where you win a big market share fast, or a Differentiation Strategy, where you create a unique added value and have the opportunity to charge a higher price.

It comes down to three critical steps: Map and rank your assumptions. Not all assumptions you test will move the business. This is why it is wise to list the assumptions and select those that are mission-critical for your GTM to succeed. Choose two to five research methods that are stage-appropriate. A wide variety of research methods are available

6 Principles of Special Ops “A simple plan, carefully concealed, repeatedly rehearsed and executed with surprise, speed, and purpose.”

Growth: Select channels that are actually relevant to your target audience and add fuel to it with Growth Loops.