After making your best bets on all GTM elements, it is time to actually go-to-market. Your jobs to be done are: ● Identify channels where you can effectively reach your target market. ● Build a multitouch strategy to lead them through the customer journey. ● Hopefully, build some leverage, such as recommendations or virality to fuel your growth,

GTM is a very wide area. It is hard to master all of the elements (market research, target audience selection, product and value proposition development, pricing, positioning, and growth) by yourself. While having some knowledge of these areas definitely helps, most successful GTM strategies are planned and executed as an interdisciplinary team

Iterate fast. In GTM, you mainly operate with assumptions that should be tested on the field.

clear sense of direction. The glue of your GTM operation is team alignment and buy-in. A clear goal, strong leadership, and sufficient resources are key to success.

Do it as an interdisciplinary team. Forget the division of “product builds it, marketing sells it.” We

In GTM, it is all about pushing the boundaries and building something proprietary and special.

They exist to send you to unlock the “learning by failing” mentality. Failing is okay as long as you learn from it.

If you scored above 0.5, you are on the right path.

You always only measure KRs, as objectives are not directly measurable since they are not specific enough. When you’re ready, you’ll assess the success of KRs on a scale of 0.0 to 1.0, where 0.0 is an absolute miss, and 1.0 is a KR achieved. If your KR was to get 10,000 followers and you got 5,000, your score of the KR is 0.5.