Paul Sturrock
@psturrock
Founder climb.works
Paul Sturrock
nichenavigation.substack.com
“I think I have given up on having one character arc or being able to make sense of it all as a unity. I'm trying to get lost in whatever work presents itself on a given day, and if it doesn't add up to anything coherent, that's fine.”
-Sasha Chapin
If we were to try to test an entire idea, we would have to build a Minimum Viable Product (MVP). The problem with MVPs is right there in the name — “product.” MVPs offer the perfect excuse to skip assumption testing and start building your product instead. While you may intend for that initial MVP to be small in scope, it often shifts in definition... See more
Daniel Kyne • 15 Methods For Testing Your Assumptions [Research Guide] // OpinionX — Free Stack Ranking Surveys
When we shift away from testing our idea and focus instead on assumptions, we replace the MVP with the RAT — Riskiest Assumption Test — which follows this three-step process:
- List the assumptions that must be true for your idea to succeed.
- Identify which individual assumption is most important for this success.
- Design and conduct a test to prove wheth
15 Methods For Testing Your Assumptions [Research Guide] // OpinionX — Free Stack Ranking Surveys
Why High NRR Unlocks Paid Growth:
✅ More expansion revenue → Higher customer lifetime value (LTV).
✅ Higher LTV → More budget flexibility for paid acquisition.
✅ Lower churn → Less dependency on constantly acquiring new customers.
✅ More expansion revenue → Higher customer lifetime value (LTV).
✅ Higher LTV → More budget flexibility for paid acquisition.
✅ Lower churn → Less dependency on constantly acquiring new customers.
Sean Ellis • Will Marketing Agencies be Relevant in 2025 and Beyond?
Zoom didn’t just acquire users with a great product—it had a superior monetization strategy that converted free users into paying customers at scale.
Unlike competitors like Join.me and Webex, which struggled to create a compelling reason to upgrade to their premium versions, Zoom’s freemium model created a clear, unavoidable upgrade path . By offer... See more
Unlike competitors like Join.me and Webex, which struggled to create a compelling reason to upgrade to their premium versions, Zoom’s freemium model created a clear, unavoidable upgrade path . By offer... See more
Will Marketing Agencies be Relevant in 2025 and Beyond?
"the question of whether a computer can think is no more interesting than the question of whether a submarine can swim."
- edsger dijkstra
