Paul Sturrock

After literally selling like hot cakes for half a decade, in the mid-1950s, America’s cake mix industry saw a slump in demand. General Mills was at a loss. The company hired consumer psychologist Ernest Dichter to find out why the mix had stopped selling. Dichter interviewed the target customer—American housewives—to conclude that they felt bad abo... See more

Dipl.-Ing. Lars BehrendtDipl.-Ing. Lars Behrendt

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CEO@GRANNY&SMITH | WORKED WITH 7 OF GERMANY'S TOP 9 INNOVATORS: PORSCHE, SIEMENS, VW | CUT FAILURE RATES BY 70% WITH INNOWEEK® | LED 700+ INNOVATION PROJECTS | 15+ YEARS EXPERIENCE | BESTSELLING AUTHOR | KEYNOTE SPEAKERCEO@GRANNY&SMITH | WORKED WITH 7 OF GERMANY'S TOP 9 INNOVATORS: PORSCHE,... See more

At the heart of the book is the rigorous, passionate insistence that we need a softer and more elastic explanatory membrane between the three hard problems of reality: the hard problem of consciousness (rooted in the mystery of qualia, that inarticulable essence of what it feels like to be oneself, the felt interiority of being alive in a particula... See more

A century ago, the philosopher Simone Weil admonished against this fragmentation of the problem of reality into parochial questions addressed by disjointed scientific disciplines — “villages” of thought, she called them — each too blinded by its own axioms to make headway on illuminating the whole. “The villagers seldom leave the village,” she wrot... See more

What a sauté pan is good for: Unlike a skillet, a sauté pan has tall sides set at a right angle to the base, which makes for a larger surface area for searing, better protection against splattering, and plenty of volume. A sauté pan also features a tighter-fitting lid, which makes it great for slow-cooked braises or in-the-oven cooking. Want to wil... See more

Get a cheap digital tape recorder. Go on a walk with someone you want to teach about your topic of expertise. Spend half an hour explaining, in the most cogent way you can, person to person, what they might learn from you.

When you’re simply talking and walking, teaching from experience and anecdote, your best voice arrives.

Go ahead and transcribe t... See more