Paul Sturrock

“The mind is its own place, and in itself can make a heaven of hell, a hell of heaven.” (John Milton)

“The trouble with market research is people don’t think what they feel, they don’t say what they think, and they don’t do what they say.” (David Ogilvy)

Not long ago, I spent a weekend writing code with Claude, Anthropic’s AI assistant. I’ve been programming for more than 20 years. I was one of the first engineers at Facebook, where I built the original search engine. I went on to become chief technology officer of Dropbox, where I scaled the engineering team from 25 people to a thousand. Code has... See more

The lane changes.

The pool remains.

This is the work of Narrative Worth.

Recognizing what you actually own.

Not the lane where you learned it.

But the capability that travels with you.

“Writing is a tool to reach beyond consensus. Write and write and write until you transcend the cliches and step into undiscovered territory”

Disney once said,

"We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths."

This relentless curiosity drives us to create tools and technologies that push the boundaries of what’s possible.

Your ideal clients have been burned. They’ve bought from multiple experts and coaches, invested with high hopes, and walked away disappointed. They’ve taken courses that promised transformation but only delivered information and overwhelm. They’ve worked with experts who gave them strategies but couldn’t help them implement because implementation... See more

The question is no longer whether you can produce something. The question is whether you have something that needs producing.