Paul Sturrock
@psturrock
Founder climb.works
Paul Sturrock
nichenavigation.substack.com
conventional business planning is expensive magical thinking dressed up as rationality. You just can’t figure everything out in advance or predict what will work, and no amount of research or willpower can change that fact. You just end up with fancier spreadsheets and false confidence
“It is simply a fact that most of the time you can’t find the right words till you know exactly what you are saying, but that you can’t know exactly what you are saying till you find just the right words. The consequence is that you must start by writing the wrong meanings in the wrong words” - Peter Elbow, Writing Without Teachers
Think like a gardener, not an architect: design beginnings, not endings.
Unfinished = fertile
We all know “startups are hard,” but I think we tend to imagine that this difficulty is bounded, contained, modelable, a bit like running a marathon: yes, legs and lungs hurt, but that’s normal and appropriate, and we know the route, the distance, and that there’s a finish line. This is a kind of difficulty we can contend with without losing... See more
Chris Best • Principles and pragmatism
If our lives are the ocean, our days are the waves. — Ryder Carroll
