Earning Secrets

The adjacent possible is all those things—ideas, words, songs, molecules, genomes, technologies and so on—that are one step away from what actually exists. It connects the actual realization of a particular phenomenon and the space of unexplored possibilities.

Going through the stages in order increases your odds of success, because you’re building a logical foundation:

• Empathy: Prove people care about the problem


• Stickiness: Prove people will adopt the solution


• Virality (Growth): Prove you can acquire more customers in a repeatable way (beyond early adopters)


• Revenue: Prove the economics of your busines

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Eric Ries, the author of The Lean Startup , never said “ don’t build” . The core Lean principle is literally: Build–Measure–Learn . It’s about building quickly in order to learn (not build quickly to fail fast, btw) . The faster you go through the loop, the better your odds of landing on something that actually matters. AI is an accelerant to Lean ... See more

Talk to 10 potential customers every week. Real conversations where you can hear their actual pain in their voice. Funded teams schedule research. Broke teams live in their customers' world.

My favourite example of the dramatic difference between the IP perspective and what some now call the 'anti-representational' view of human functioning involves two different ways of explaining how a baseball player manages to catch a fly ball -- beautifully explicated by Michael McBeath, now at Arizona State University, and his colleagues in a 199... See more

The call of any creator is to keep making things, not to make any sense of what you create. Just dive down deep into the ocean of awareness and see how long you can hold your breath. What I know is that most days I wake up with an question in my mind, some thought that begs an answer, without the slightest clue where the urge originated. On a good ... See more

Nobody knows how to start anything