The most efficient distribution is getting users to promote the product as a way of promoting themselves
Especially their (1) achievement, (2) intellect, (3) taste, (4) access, (5) tribe
Examples:
- YouTube play button
- Spotify... See more
Venture capital started as a way to underwrite the expansion of sales forces for companies selling installable packaged software.
Chris Sacca shared recently on Dialectic: “Only play rigged games.” He avoids public markets because he’s just a spectator there. In venture, he can shift the odds. “It may be lucky,” he says, “but it’s not an accident.”
Unfair advantages come in three flavors: product insight, go-to-market edge, technical moat. One gets you in the game. Two means... See more
Exclusive: Cracking The Only Engineering System That Has Ever Worked
The Airbnb marketplace is evolving toward its most effective product; it seems that what consumers want more than an exotic experience is something like a Days Inn but more stylish and less obvious — a generic space hidden behind a seemingly unique facade.
Yet AirSpace is now less theory than reality. The interchangeability, ceaseless movement, and symbolic blankness that was once the hallmark of hotels and airports, qualities that led the French anthropologist Marc Augé to define them in 1992 as “non-places,” has leaked into the rest of life.
The homogeneity of these spaces means that traveling between them is frictionless, a value that Silicon Valley prizes and cultural influencers like Schwarzmann take advantage of. Changing places can be as painless as reloading a website. You might not even realize you’re not where you started.