Max Beauroyre

Craft is culture. If you care about craft, you’ve done the hard part.

The more effort you invest internally into craft development and celebration, the more people will want to work with you. (On the flip side, in a remote work world, craft and process knowledge are even more important than they used to be, because we have to trust each other a lot more.)

As this happens, people are waking up to the idea that mastering a craft is how you find professional and personal fulfillment. This creates an irresistible draw: people want to go where their craft is celebrated, just like you’re drawn to where your culture is celebrated.

If you asked people in your company, “What is the function that fundamentally matters the most to the company?” would all of them answer in the same way?

Aspiration can be good, but an unrealistic Sun is just as bad as an unclear one. Why are we saying that this company is product-led, but Sales effectively determines what gets built next? How is this a “software company” when the CEO only asks for marketing updates? Eventually, the internal dissonance catches up. It’s too obvious and confusing when... See more

With the halo effect around Silicon Valley tech startups, a funny phenomenon has emerged. It’s not uncommon for founders to claim that the Sun is Product or Engineering, when they neither have the skills nor orientation to build a product or engineering-first company.