Max Beauroyre

When you hire less, you naturally hire better.

What holds you back is rarely team size – it's the clarity of your focus, skill and ability to execute. Larger teams mean slower progress, more management overhead, more meetings, more opinions, and usually dilution of vision and standards. Yet growing the team has somehow become a symbol of success.

I’d argue that we now live in a world where it’s not just easier to get ramen profitable, but traditionally profitable – while also growing fast.

Profitability isn't unambitious; it's controlling your own destiny. It means you don't have to rely on investors for survival. It means you can focus on your unaltered vision and mission. And it means you as a founder decide the pace of growth. And once you experience it, it's hard to imagine doing things any other way.

The value of money is determined

entirely

by the purposes you use it for.

Web interfaces deliberately emulate slot machines. The pacing, the colors, the hypnotic repetitions, and the like.

Flow: The Psychology of Optimal Experience

“The flow state is our most powerful weapon against the intense rationalization of our lives.”