Max Beauroyre

Build a channel you actually own, like email.

10. SEO is mostly about good habits

Successful SEO strategies are built on being relentless and disciplined. This means:

• Updating content frequently to keep it fresh.


• Manually adding internal links to everything you publish.


• Crafting headlines that stand out in search.


• Sweating the details of everything you write.


• Constantly searching for new opportunit

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5. Solve your user’s real problems

You can stumble upon small SEO wins by creating content that helps solve the real problems of your actual users.

So, before you dive into keyword research, topic clusters, topical authority, and other buzzy SEO-isms, go talk to your users and help them out.

One of the first tutorials anyone wrote for PostHog was thi... See more

1. Start with defensive SEO

Sometimes you just need to rank for things, so others don’t, such as:

• Comparisons between your product and competitors


• How to integrate your product with other popular ones


• The best tools in your product category

8. Own your branded search 🔍

You really don’t want anyone outranking you for any search that’s “your brand name + another keyword”, such as:

• Comparisons – i.e. "your company vs another company"


• Alternatives – i.e. "alternatives to your company"

There’s no shortage of websites that will try. G2 and its many imitators are top of that list, but your c... See more