Max Beauroyre

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more

I don’t mean that we can’t BE firemen, bankers, or doctors— but that we must make the goal conform to the individual, rather than make the individual conform to the goal

all advice can only be a product of the man who gives it

To presume to point a man to the right and ultimate goal— to point with a trembling finger in the RIGHT direction is something only a fool would take upon himself.

• Identifying your target accounts isn’t a one-off exercise with basic TAM filters. A best-in-class approach is to have a dynamic ICP model that can evolve with your product and market. At a minimum, revisit it annually.


• You need good data to not only pick accounts, but to engage accounts at scale. This should include a combination of firmographic,

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Zooming out, Mutiny has made the shift from a broad lead pool to a precise list of named accounts:

• 1:many marketing targets around 7,500 total accounts


• 1:few marketing targets the top 2,500


• 1:1 targets the top 200 – these are who AE’s care about the most

Mutiny takes a unified approach to building pipeline. Top tier accounts are getting invited to events, served up ads, sent 1:many email sequences and then only cold-called if they engage somewhere along the way.

The next major challenge for Liam was around how to operationalize the target account list and decide what to do with it first. He found that Mutiny had the most success when (a) account-based marketing sent ads to the same people the BDRs were reaching out to and (b) they personalized messages and plays based on specific signals that went into the... See more

In reality, the homepage is a marketing asset — and even more specifically, it is a product marketing asset .

For startups of all sizes, its purpose is to answer fundamental questions like...

1. What does the product do?


2. How does it work?


3. What does it look like?


4. When would I use it?


5. How does it help me make progress in what I’m trying to accomplish?