It’s easy to get distracted in marketing. There are so many channels, so many ways to waste a lot of time (and money) being unproductive.
To avoid this, we break our work down by:
- Things we want to be great at (8/10 and above)
- Things we want to be good at (7/10 is enough)
- Things we might want to be good at (stuff we want to try)
- Things we don't want
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