Max Beauroyre

Technology is not an industry; it’s a discipline that’s changing every industry.

People don’t do great things alone—progress is achieved together.

In order to better the world, we must also better ourselves.

“Building for butter means understanding that every step of the experience can be honed, smoothed and improved, to the point that it's so good you just can't take it. Butter is deceptively simple. A single ingredient that yet does so much.

Sounds easy, doesn't it?! Maybe this is obvious and isn't that deep. But it is hard to pull off, and truly... See more

Success isn't about building tools anymore—it's about owning problems end to end.

I interviewed two people I respect a lot about this, and the conversation kept circling back to the same place: we have to prepare people. Reskilling isn’t enough. The problem is not just jobs, it’s what happens to purpose and meaning when work disappears. If we erase the first step of the ladder, we can’t just tell people to climb harder.

I think the main reason I didn’t realize my problems were solvable was a lack of imagination. I’d never seen anyone solve problems in an agentic way, and I failed to imagine that things I hadn’t seen done could be done by me.

be generous with knowledge while protective of time and attention.

Maybe businesses need to find a different role model than a casino. It’s not hard to think of a few examples.

So let me close with a wild idea.

Perhaps they can design web apps to serve people—instead of controlling, manipulating, and surveilling them. After all, many businesses once thrived with that simple formula. It’s not too late to return to... See more