Max Beauroyre

Without discipline, spontaneity is just distraction.

Light things shape culture, but rarely shape us.

With the halo effect around Silicon Valley tech startups, a funny phenomenon has emerged. It’s not uncommon for founders to claim that the Sun is Product or Engineering, when they neither have the skills nor orientation to build a product or engineering-first company.

Profitability isn't unambitious; it's controlling your own destiny. It means you don't have to rely on investors for survival. It means you can focus on your unaltered vision and mission. And it means you as a founder decide the pace of growth. And once you experience it, it's hard to imagine doing things any other way.

Free cash flow and independence (two sides of the same coin) are hedges against uncertainty, institutional decrepitude, and burnout.

passion without boundaries will lead you to burnout.

Any practice can be a best practice as long as you are right.