Max Beauroyre

At the heart of agency lies a willingness to question defaults. To be agentic, you have to treat “how things are supposed to be done” as just one option among many.

Less like a decision, more like a recognition. As if something in me already knew, and my only job was to get out of the way.

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is... See more

Understand that your customers are going to have dramatically higher expectations of you. They are going to expect a product that is dramatically better and dramatically cheaper than yours is today. If you don’t believe me, think about what you believe your customer support will be like in a couple of years.

To win, a company needs to own either a client’s most important data or its most important workflow

Warm outbound to product leads: We get hundreds of ICP signups to PostHog every week, and we want to make sure we're laser focused on ensuring they have the best possible experience with PostHog by proactively reaching out to them based on certain triggers. Some people call this 'warm outbound'.

People don’t trust marketing claims. They trust the experience. The product is the first touchpoint, the daily interaction, the thing that either creates emotional attachment or zero attachment at all. The product is the brand.

I’m drawn to the idea of an art of living much more so than to the compulsive search for life hacks, regimens of self-improvement, or self-optimization schemes. These too often feel like a doubling down on the insistence that we can always do more if only we apply the right technique. They also suggest that the path to happiness involves the... See more

This was extremely effective – so much so that buyers became inundated with emails, cold calls and LinkedIn messages (and then stopped replying). The overall volume of outbound has ballooned; it’s harder and harder to make manual BDR/SDR teams economical, especially if a startup hasn’t fully honed its ideal customer profile (ICP) and messaging.