Max Beauroyre

Things we want to be good at

• Social media: Specifically Twitter, where we've seen good traction posting on James' personal account and the PostHog brand account. We do a minimal amount of posting on PostHog's LinkedIn account to keep it active, but it's not an important channel for us. We don't use any other social media channels.


• Paid ads: We

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Brand is a product’s personality. It’s a feeling or perception. The thing that makes someone say, “This is so them.”

Everything around you that you call life was made up by people that were no smarter than you.”

The only enduring value is in identifying hard problems that face customers you understand, solving that problem better than anyone else, and staying obsessed with serving that customer forever.

“In a decade, perhaps everyone on earth will be capable of accomplishing more than the most impactful person can today.”

The web hasn’t had its artisanal moment. Right now, giant, ad-based networks created by six men that everyone begrudgingly uses with diminishing emotional returns, control the vast majority of the web.

This is how I think about love, too. It is a craft

On the optimistic side, many of the health interventions in the previous bullet point are likely to organically increase economic growth: eradicating AIDS/malaria/parasitic worms would have a transformative effect on productivity, not to mention the economic benefits that some of the neuroscience interventions (such as improved mood and focus)

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