Max Beauroyre

It’s an interesting question to think about. Profit is the ultimate arbiter of a business’ financial success. It’s not just about saving money – spending too little can be as damaging as spending too much – but about investing money intelligently in the things that produce outcomes.

I call this process parallel construction. A new Versailles built on cleared ground, next to a landscape that needed tending, not replacing. The old system left to decay. The new one uncontained, growing, passing more and more cost to the consumer. Neither one serving the people who actually live on the land.

• What a modern LLM does during training is, essentially, very very quickly skim the textbook, the words just flying by , not spending much brain power on it.


• Rather, when you or I read that math textbook, we read a couple pages slowly; then have an internal monologue about the material in our heads and talk about it with a few study-buddies; read

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The US has lost roughly 340,000 accountants over five years while demand has grown. 75% of CPAs are nearing retirement, the licensing path is long, and starting salaries lag tech and finance.

Finance is the nervous system of the company. Everything that a business does flows through finance in some way, and no department has a better bird’s-eye view into how the company operates.

It’s easy to get distracted in marketing. There are so many channels, so many ways to waste a lot of time (and money) being unproductive.

To avoid this, we break our work down by:

• Things we want to be great at (8/10 and above)


• Things we want to be good at (7/10 is enough)


• Things we might want to be good at (stuff we want to try)


• Things we don't want

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I’ve been banging my head against the wall trying to articulate my definition of “Life’s Work” Then @GrahamDuncanNYC pointed me to this, by the incredible poet David Whyte Hard to imagine improving this discussion: https://t.co/WQaz9rDCws

Brand matters to us, greatly. It's one of the four major reasons people get recommended PostHog so directly helps us grow. Everyone else is largely terrible at it so it's a massive opportunity to build a long term advantage as a company, and frankly it's fun.