40 things we’ve learned about marketing for developers - PostHog
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40 things we’ve learned about marketing for developers - PostHog
- Your entire strategy is downstream of your ideal customer profile. For any decision (marketing and beyond), ask yourself what your ICP wants and what will be useful to them. You need to create your brand for someone. For us, that's product engineers at high growth startups.
40 things we’ve learned about marketing for developers - PostHog
- Never underestimate the power of being funny on the internet. Many people discover us from James' social posts, our onboarding emails, or our DPA generator.
40 things we’ve learned about marketing for developers - PostHog
Build a channel you actually own, like email.