Sublime

The first step in Behavior Design is to get clear on your aspirations (or outcomes). What do you want? What is your dream? What result do you want to achieve?

Location is the most important factor when you pair Anchors and new habits.

I want you to treat your life as your own personal “change lab”—a place to experiment with the person you want to be. A place where you not only feel safe but also feel like anything is possible.

1. CLARIFY YOUR ASPIRATION TOGETHER Behavior Design always begins with getting clear on your aspiration. This is your first step if you are designing a product, designing habits for yourself, or helping a group change together.

What is making this behavior hard to do?

To increase the desired behavior, ensure a clear trigger is present; next, increase ability by making the action easier to do; finally, align with the right motivator.

The Fogg Behavior Model is represented in the formula B = MAT, which represents that a given behavior will occur when motivation, ability, and a trigger are present at the same time and in sufficient degrees.1 If any component of this formula is missing or inadequate, the user will not cross the “Action Line” and the behavior will not occur.

We know that no behavior happens without a prompt. Prompts are the cues that remind us to act. They are the spark that lights the fire. So why not make the prompt easy, too? What if you designed a prompt that was already built into your day? Something that takes no time, effort, or money to construct? Now that sounds simple.

Step 1: See the appendix on page 279 for the script to teach the Fogg Behavior Model.