Running Lean

Defining a UVP forces you to answer the question: why is your product different and worth paying attention to?

Document how you think your early adopters currently address these problems.

List the top one to three problems

Your objective is to define an early adopter, not a mainstream customer.

Home in on early adopters

Then identify any other actors (users, influencers, etc.) that will interact with these customers.

A customer is someone who pays for your product.

Think in the present

Avoid groupthink