Hooked: How to Build Habit-Forming Products

A habit, on the other hand, is a behavior that can have a positive influence on a person’s life. Habits can be healthy or unhealthy, and you likely have several helpful habits you carry out throughout your day.

Online, an external trigger may take the form of a prominent button, such as the large “Log in to Mint” prompt in the e-mail from Mint.com in figure 3.

One method is to try asking the question “Why?” as many times as it takes to get to an emotion.

The tactic is backed by a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.18

Owned triggers consume a piece of real estate in the user’s environment.

What distinguishes the Hooked Model from a plain vanilla feedback loop is the Hook’s ability to create a craving. Feedback loops are all around us, but predictable ones don’t create desire. The unsurprising response of your fridge light turning on when you open the door doesn’t drive you to keep opening it again and again. However, add some variabi

The Hooked Model

External triggers are embedded with information, which tells the user what to do next.

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