Natalie Audelo

This isn't about bad strategists or failed campaigns. This is systemic. The entire apparatus of

commercial strategy - how we think, how we work, what we optimise for - was built for a world that no

longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to

navigate post-industrial complexity. Applying fra... See more

Perhaps confidence isn’t something to be built; it's right under the surface when that heavy bulk of needing to be someone is lifted. Embracing being no one helped me feel authentic and confident, which, in my opinion, is way cooler than any expensive-looking sweater.

We have the agency to demand better, and by doing so can begin to form a real sense of taste. Not just in a performative “I’m better than others” sense, but because crafting it can bring you personal fulfillment not defined by others, or marketing teams, or trends. By consuming more consciously and with intention , by prioritizing quality over quan... See more

What would group living, based on that definition, look like as a guiding principle in our lives—however we structure our homes? I think the first step toward that is building routines with others—like the ritual of a shared meal, as you mention—things you can do inside of a home and outside of one. I wanted to encourage readers to look for ways to... See more

There is a ton of nostalgic longing for these previous eras and scenes like “Indie Sleaze” without any of the desire to create the environment to make new versions of them possible . [...'] This forced synthesizing of the past for the sake of our generational feeling of missing out is the ultimate sign of the times. It’s preferable to try and crawl... See more

I find that my new idea of a “cool girl” doesn’t exude that icy, unattainable coolness anymore, but rather an accessible warmth. They don’t resist the inevitability of aging, they are highly self-aware, honest, kind. They know life is short and they can laugh at the absurdity of it all!

Ambition is about living life as an art of devotion to the Process and Pattern, making reality more beautiful with your participation than it would be without it.

Through my work, I present all my dreams, my fears, my ego, my insecurity, and it takes a level of being OK with being “seen” like that to really create work that speaks to the human condition. I laugh thinking back on an example I can give — I have a dress from one of my first collections that has my nightmares printed on it from when I was a chil... See more