what's going on?

The Instagram Reels about how to dress for your body type and the endless online shopping are junk food for your anxious mind to chew on—they work because they feel immediately satisfying but are unsustaining in the long-run. You can chase those little highs forever, build a closet packed with technically flattering and stylish clothes and still be... See more

"Think of yourself in a concert hall listening to the strains of the sweetest music when you suddenly remember that you forgot to lock your car. You are anxious about the car, you cannot walk out of the hall and you cannot enjoy the music. There you have a perfect image of life as it is lived by most human beings."

Ten years ago, the industry’s identity was largely defined by thousands of young millennials who wanted to “change the world,” and the handful of large technology companies attempting to attract that talent. Discussions of material abundance, of connecting humanity, and of every sci-fi moonshot on our path to Star Trekkian utopia were not only comm... See more

“The roots of wars and conflicts – which reached their highest global peak since World War II last year, by the way – lie in inequality as well. But also, in greed. Because what is war, really, if not the ultimate expression of greed, of insatiable hunger for land and resources and power and domination, no matter the cost in human lives?”

I don’t have any answers because I don’t think there are any. But I’m fond of Margaret Wheatley’s framing of creating “islands of sanity,” which a kind reader reminded me of in the lovely comments of my last post. These islands are crucially not places of retreat, but rather of contribution — hyperlocal, small in scale, yet deeply meaningful. To re... See more

This isn't about bad strategists or failed campaigns. This is systemic. The entire apparatus of

commercial strategy - how we think, how we work, what we optimise for - was built for a world that no

longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to

navigate post-industrial complexity. Applying fra... See more