This isn't about bad strategists or failed campaigns. This is systemic. The entire apparatus of
commercial strategy - how we think, how we work, what we optimise for - was built for a world that no
longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to
navigate post-industrial complexity. Applying fra... See more
commercial strategy - how we think, how we work, what we optimise for - was built for a world that no
longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to
navigate post-industrial complexity. Applying fra... See more