Natalie Audelo

"Think of yourself in a concert hall listening to the strains of the sweetest music when you suddenly remember that you forgot to lock your car. You are anxious about the car, you cannot walk out of the hall and you cannot enjoy the music. There you have a perfect image of life as it is lived by most human beings."

Ten years ago, the industry’s identity was largely defined by thousands of young millennials who wanted to “change the world,” and the handful of large technology companies attempting to attract that talent. Discussions of material abundance, of connecting humanity, and of every sci-fi moonshot on our path to Star Trekkian utopia were not only comm... See more

Studies of individuals who report high life satisfaction consistently show one pattern: they engage in activities with naturally extended feedback loops. Mastery of skills, service to others, deep relationships, creative expression—all require tolerating periods of boredom or frustration before delivering their rewards.

We associate aesthetic with surface. But good taste is deep structure . It’s the throughline in someone’s life. You can see it in the design of their home, the cadence of their speech, the way they treat people, the books on their shelves.

Taste is how you live a congruent life. Not in the sense of brand consistency, but in the sense of spiritual al... See more

Good taste isn’t restrictive. It’s expansive. It allows you to contain multitudes without becoming incongruent.