Natalie Audelo

Feel empowered yet? No? That’s because contrary to what your TV tells you America does not run on Dunkin. It runs on fear. Studies have shown that the vast majority of consumer purchases are driven by emotional responses rather necessity, the largest driver being the primal fear of missing out that “taps into our evolutionary need for resource... See more

When civic life is treated like a spectacle, we often find ourselves playing the role of the spectator. Content that supports civic curiosity, shared understanding, or long-term problem-solving loses its foothold in a system calibrated for speed, novelty, and outrage. The good stuff can’t compete – not financially, not algorithmically, not

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What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

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There is nothing in a caterpillar that tells you it will be a butterfly — R. Buckminster Fuller