Natalie Audelo

Ten years ago, the industry’s identity was largely defined by thousands of young millennials who wanted to “change the world,” and the handful of large technology companies attempting to attract that talent. Discussions of material abundance, of connecting humanity, and of every sci-fi moonshot on our path to Star Trekkian utopia were not only... See more

It is very tempting to believe that because you are twenty-something and struggling, the world is conspiring against you. But sometimes, the pain we feel in life is not from people holding us back, but our own inability to deal with their indifference.3 In other words: no one is out to get you. They just don’t care that much. This is both a little... See more

Let go of self-delusion, which is maybe the hardest thing of all to let go of. Shape the thing you’re making into a pure expression of the thing you’re making: “Cut away, strip away the unnecessary, and strip away what people expect.”

Here are eight imperatives—all of them drawing strength and sustenance from the humanities:

1. We need a way of defining and pursuing progress that doesn’t reduce that concept to something that only comes from a digital device.


2. We desperately need access to values and wisdom that aren’t corrupted by the relentless financial metrics and imposed

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Chouinard and his business partner, Tom Frost, made what would become a legendary decision to shift away from pitons. It foreshadowed many other decisions Chouinard would make over the next fifty years, each with a similar pattern: Come to grips with damage you’re doing, set bright lines about how you’ll shift your business to reduce that damage,... See more