Jiun

To be of use. https://t.co/QTcPMt5U01

We’re not just bits of intelligence bouncing through the world. We have complicated emotions, and nuanced and unspoken social hierarchies. We act irrationally and pursue goals that may not be in our best interests. We don’t exist within the clean confines of an operating system or a laboratory—we act and react in a highly variable world. Creating a... See more

Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the... See more

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

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the story is not about marketing. The story is the strategy.

none of us really know what we’re doing?

Sometimes it’s searching for signs. Sometime it’s noticing what’s right in front of you. Sometimes the universe conspires.