Jiun
@lobomedia
Jiun
marketing must be a seduction, not an assault. It must not scream “hire me!” but must gently suggest “Here is some concrete evidence as to why you may want to get to know me better.” Marketing is truly about attracting clients—doing something that causes them to want to take the next step (such as telling you about their problems).
David H. Maister • Managing The Professional Service Firm
Gurwinder
4h
“Social media makes more sense when you view it as a place people go to perform rather than a place to communicate.”
— Morgan Housel
4h
“Social media makes more sense when you view it as a place people go to perform rather than a place to communicate.”
— Morgan Housel
Chris Schwaar • Home | Substack
the story is not about marketing. The story is the strategy.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
You can no longer make students do the reading or the writing. So what’s left? Only this: give them work they want to do. And help them want to do it. What, again, is education? The non-coercive rearranging of desire.
Within five years, it will make little sense for scholars of history to keep producing monographs in the traditional mold—nobody will... See more
Within five years, it will make little sense for scholars of history to keep producing monographs in the traditional mold—nobody will... See more
D. Graham Burnett • Will the Humanities Survive Artificial Intelligence?
"I see our customers as partners in a big project, not as crops to be harvested. You can’t have a sustainable long-term relationship when you treat your customers as crops.”
-Tobi Lutke
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)