Jiun
- If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
from No More Boring Apps | (Not Boring) Software by (Not Boring) Software Inc.
- Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.from What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
- the story is not about marketing. The story is the strategy.
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
- In a world with free information, abundant data, and virtually no barriers to entry, companies will succeed by selling purpose, not a product.
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
- “In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
from Opinion | When Your Technical Skills Are Eclipsed, Your Humanity Will Matter More Than Ever
- As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout