Jiun
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Jiun
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 5 highlights
amazon.com
marketing must be a seduction, not an assault. It must not scream “hire me!” but must gently suggest “Here is some concrete evidence as to why you may want to get to know me better.” Marketing is truly about attracting clients—doing something that causes them to want to take the next step (such as telling you about their problems).
David H. Maister • Managing The Professional Service Firm
Perfectionism rarely creates perfection. You procrastinate because you’re terrified of falling short. You abandon projects because they don’t live up to insurmountable standards. You spend more time frantically burying flaws than creating something authentic.
perfectionism is a form of shame
So, the question that keeps me up at night is, what are us humans gonna do with all of our newfound time? Which brings me back to Japan, and this quaint Kyoto restaurant I found myself sitting in one evening. There were 10 seats, one chef/owner and one apprentice, and the most incredibly crafted experience. It wasn’t expensive, but everything was
... See moreScott Belsky • (100) The Personalization Wave, A Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas Of The Month The Personalization Wave, A Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas Of The Month
PEOPLE IN SYSTEMS DO NOT DO WHAT THE SYSTEM SAYS THEY ARE DOING.
University professors chase grants, not student enlightenment. VCs nurture personal brands alongside deals. Startup founders optimize funding metrics over customer needs.
THE SYSTEM ITSELF DOES NOT DO WHAT IT SAYS IT IS DOING.
The restaurant business is actually the alcohol business.... See more
University professors chase grants, not student enlightenment. VCs nurture personal brands alongside deals. Startup founders optimize funding metrics over customer needs.
THE SYSTEM ITSELF DOES NOT DO WHAT IT SAYS IT IS DOING.
The restaurant business is actually the alcohol business.... See more
Tina He • The Art of Understanding What's Going On
“You can’t talk butterfly language with caterpillar people.”
Trish Deseine
Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
I think one of the big questions of this decade
Is how do you become “post-algorithmic”
While remaining economically viable
Reggie Jamesx.com