Jiun
@lobomedia
Jiun
You can no longer make students do the reading or the writing. So what’s left? Only this: give them work they want to do. And help them want to do it. What, again, is education? The non-coercive rearranging of desire.
Within five years, it will make little sense for scholars of history to keep producing monographs in the traditional mold—nobody will... See more
Within five years, it will make little sense for scholars of history to keep producing monographs in the traditional mold—nobody will... See more
D. Graham Burnett • Will the Humanities Survive Artificial Intelligence? | the New Yorker
I’m no longer content to ask, “What do you think about X?” Instead, I ask, “How did you come to believe X?”
David Brooks • How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen
Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”
Lulu Cheng Meservey • Tweet
marketing must be a seduction, not an assault. It must not scream “hire me!” but must gently suggest “Here is some concrete evidence as to why you may want to get to know me better.” Marketing is truly about attracting clients—doing something that causes them to want to take the next step (such as telling you about their problems).
David H. Maister • Managing The Professional Service Firm
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more