Jiun

Enabling customers to collaborate with you - in creating, distributing, marketing, and supporting products - is what creates a premium in today's market.

One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”

How do you get from starting small to doing something great? By making successive versions. Great things are almost always made in successive versions. You start with something small and evolve it, and the final version is both cleverer and more ambitious than anything you could have planned.

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

... See more

So much productivity is fueled by negative emotions. You're afraid of getting a bad grade as a teen, so you study for tomorrow's big test late into the night, mostly out of fear and with the knowledge that you'll be exhausted tomorrow. There's no joy in it, just a fear of not being good enough, of disappointing someone, of ruining your future.

As an... See more