Jiun

One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”

Reflecting on this email from a Sublime believer:

Consuming media has become a massive time-suck for humankind. Only decades ago, the average person had one source of information, if any — the newspaper. Journalists chronicled happenings relevant to their community. And that was it. Someone got married, someone is selling their house, someone died,

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Almost anything that we are able to direct sustained attention at will begin to loop on itself and bloom.

To take a dark example, if you focus on your anxiety, the anxiety can begin to loop until you hyperventilate and get tunnel vision and become filled with nightmarish thoughts and feelings—a panic attack.

And you do the same thing with joy. If you... See more

How do you get from starting small to doing something great? By making successive versions. Great things are almost always made in successive versions. You start with something small and evolve it, and the final version is both cleverer and more ambitious than anything you could have planned.

Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the... See more