Jiun
@lobomedia
Jiun
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
“… we make an extremely rigid division between work and play. You’re supposed to work in order to earn enough money, to give you sufficient leisure time for something entirely different called “having fun,” or “play.” And this is the most ridiculous division of things, because everything that we do – however tough it is, however strenuous – can be
... See moreGurwinder
4h
“Social media makes more sense when you view it as a place people go to perform rather than a place to communicate.”
— Morgan Housel
4h
“Social media makes more sense when you view it as a place people go to perform rather than a place to communicate.”
— Morgan Housel
substack.com • Home | Substack
If magazines were containers for taste, the creators of the creator economy are vessels.
Daisy Alioto • The Taste Economy
Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
Sublime is an ethos-driven company.
Here is what we believe:
Intention > Attention
The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.
You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.
We are entering the post-information age. The barrier is no