Jiun
@lobomedia
Jiun
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
We’re not just bits of intelligence bouncing through the world. We have complicated emotions, and nuanced and unspoken social hierarchies. We act irrationally and pursue goals that may not be in our best interests. We don’t exist within the clean confines of an operating system or a laboratory—we act and react in a highly variable world. Creating a... See more
Alice Albrecht • The Case for Cyborgs
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
marketing must be a seduction, not an assault. It must not scream “hire me!” but must gently suggest “Here is some concrete evidence as to why you may want to get to know me better.” Marketing is truly about attracting clients—doing something that causes them to want to take the next step (such as telling you about their problems).
David H. Maister • Managing The Professional Service Firm
There are two types of people making stuff: content creators and artists .
Both are creative. But there is one distinct difference: Content creators are willing to trade control for speed. Artists are not.
Both are creative. But there is one distinct difference: Content creators are willing to trade control for speed. Artists are not.
- Content creators are willing to trade control for speed. Creators are trying to get a good-enough cut, a performant-enough ad, or an
Scott Belsky • AI & Artistry, the Resurgence of Hardware Startups, & Unicorns that are Really Rabbits
My father, the late, great Rashmi Thakrar, who passed away too, too soon, believed that “for something to truly succeed, it must have a little poetry at the heart of it.” This idea steers us in perhaps every single one of our endeavours.
Shamil Thakrar • 15 Years Of Dishoom – words by Shamil Thakrar
the story is not about marketing. The story is the strategy.