Jiun

But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).

My father, the late, great Rashmi Thakrar, who passed away too, too soon, believed that “for something to truly succeed, it must have a little poetry at the heart of it.” This idea steers us in perhaps every single one of our endeavours.

We don’t give other people credit for the same interior complexity we take for granted in ourselves, the same capacity for holding contradictory feelings in balance, for complexly alloyed affections, for bottomless generosity of heart and petty, capricious malice. We can’t believe that anyone could be unkind to us and still be genuinely fond of us,... See more