Jiun

PEOPLE IN SYSTEMS DO NOT DO WHAT THE SYSTEM SAYS THEY ARE DOING.

University professors chase grants, not student enlightenment. VCs nurture personal brands alongside deals. Startup founders optimize funding metrics over customer needs.

THE SYSTEM ITSELF DOES NOT DO WHAT IT SAYS IT IS DOING.

The restaurant business is actually the alcohol business.... See more

My father, the late, great Rashmi Thakrar, who passed away too, too soon, believed that “for something to truly succeed, it must have a little poetry at the heart of it.” This idea steers us in perhaps every single one of our endeavours.

This is all to say: it’s worth listening when a place calls to you. It’s worth thinking about whether the place you live enables your goals or stands in their way. And it’s worth noticing what surroundings speak of enchantment, cultivate the conditions you feel at home in, and aim toward them. Life is more malleable than we think. It’s a surprise... See more

marketing = sharing the essence of your work with other beings