Jiun
@lobomedia
Jiun
Tired: Rushing to quick answers or public declarations
Wired: Sitting with questions, refining them in trusted company, and waiting until the shape of truth emerges
Yancey Stricklerx.comSharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
the creative process typically involves three steps:
- Collecting: Gathering interesting ideas
- Connecting: Drawing connections and organizing materials
- Creating: Producing something new
Sari Azout • The End of Productivity
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software
marketing must be a seduction, not an assault. It must not scream “hire me!” but must gently suggest “Here is some concrete evidence as to why you may want to get to know me better.” Marketing is truly about attracting clients—doing something that causes them to want to take the next step (such as telling you about their problems).
David H. Maister • Managing The Professional Service Firm
We call this the world of happy business: happy customers, with happy companies, reinforcing one another, iterating forever, with no beginning and no end.