Jiun
@lobomedia
Jiun
@lobomedia
We call this the world of happy business: happy customers, with happy companies, reinforcing one another, iterating forever, with no beginning and no end.
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
The particularity of our problems can be made bearable only through the recognition of our universal humanity. We suffer uniquely, but we survive the same way.
marketing must be a seduction, not an assault. It must not scream “hire me!” but must gently suggest “Here is some concrete evidence as to why you may want to get to know me better.” Marketing is truly about attracting clients—doing something that causes them to want to take the next step (such as telling you about their problems).