Jiun

In a world with free information, abundant data, and virtually no barriers to entry, companies will succeed by selling purpose, not a product.

the story is not about marketing. The story is the strategy.

So much productivity is fueled by negative emotions. You're afraid of getting a bad grade as a teen, so you study for tomorrow's big test late into the night, mostly out of fear and with the knowledge that you'll be exhausted tomorrow. There's no joy in it, just a fear of not being good enough, of disappointing someone, of ruining your future.

As an... See more

marketing = sharing the essence of your work with other beings

As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”