But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).
Everything we’ve been taught to value, beauty, productivity, worth, was imagined by someone else.
So the question is, whose imagination are we living in?
You have the right to reclaim your own.
To dismantle what no longer fits and dream in ways that free you.
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If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?