Jiun

PEOPLE IN SYSTEMS DO NOT DO WHAT THE SYSTEM SAYS THEY ARE DOING.

University professors chase grants, not student enlightenment. VCs nurture personal brands alongside deals. Startup founders optimize funding metrics over customer needs.

THE SYSTEM ITSELF DOES NOT DO WHAT IT SAYS IT IS DOING.

The restaurant business is actually the alcohol business.... See more

So much productivity is fueled by negative emotions. You're afraid of getting a bad grade as a teen, so you study for tomorrow's big test late into the night, mostly out of fear and with the knowledge that you'll be exhausted tomorrow. There's no joy in it, just a fear of not being good enough, of disappointing someone, of ruining your future.

As an... See more

All of sudden, we weren’t just designing something visual, but we needed to understand human behaviour, to see ourselves in other people’s contexts ( don’t get me started on our empathy phase!!! ), to learn how the decisions we made could affect a company’s bottom line, etc.

But along the way, we lost something. The actual work we were producing.... See more

the creative process typically involves three steps:

1. Collecting: Gathering interesting ideas


2. Connecting: Drawing connections and organizing materials


3. Creating: Producing something new