Jiun
@lobomedia
Jiun
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
Bo Burnham (the musician comedian) on the business of social media:
"[Social media firms are] coming for every second of your life...And it's not because anyone is bad, it's not because anybody in this company has evil plans or is trying to do this, they're not even doing it consciously. Their entire model is growth. They’re coming for every second
... See more“Do you think human creativity matters? Well, most people don’t spend a lot of time thinking about poetry, right? They have a life to live and they’re really not that concerned with Allen Ginsberg’s poems or anyone’s poems—until, their father dies; they go to a funeral; you lose a child; someone breaks your heart.
And all of a sudden you’re desperat
... See more
