Jiun
@lobomedia
Jiun
the story is not about marketing. The story is the strategy.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
“I don't say no because I'm so busy.
I say no because I don't want to be busy.”
Courtney Carver
“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”
It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more
introvert marketing for creative hermits — kening zhu
So much productivity is fueled by negative emotions. You're afraid of getting a bad grade as a teen, so you study for tomorrow's big test late into the night, mostly out of fear and with the knowledge that you'll be exhausted tomorrow. There's no joy in it, just a fear of not being good enough, of disappointing someone, of ruining your future.
As an... See more
As an... See more