Jiun
@lobomedia
Jiun
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 6 highlights
amazon.com
the story is not about marketing. The story is the strategy.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
The Difference Between Front Stage and Back Stage Behavior
thoughtco.com
Dramaturgical theory
There is nothing so useless as doing efficiently that which should not be done at all.
– Peter Drucker
Almost anything that we are able to direct sustained attention at will begin to loop on itself and bloom.
To take a dark example, if you focus on your anxiety, the anxiety can begin to loop until you hyperventilate and get tunnel vision and become filled with nightmarish thoughts and feelings—a panic attack.
And you do the same thing with joy. If you... See more
To take a dark example, if you focus on your anxiety, the anxiety can begin to loop until you hyperventilate and get tunnel vision and become filled with nightmarish thoughts and feelings—a panic attack.
And you do the same thing with joy. If you... See more
Almost anything you give sustained attention to will begin to loop on itself and bloom
I'd come to think our brains needed help transforming from trash compactors into microscopes, and that's where art comes in: a way to fight our instincts to truncate and elide, and, in so doing, to notice more, appreciate more, empathize more. Which is all to say, to experience more. If our lives are the set of experiences that we collect, then art
... See more