Jiun

@lobomedia

from A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
ad examples
the story is not about marketing. The story is the strategy.
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
strategy
from Tweet by Giga Based Dad
ethical marketing
Thought provoking
“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”
ethical marketing and communication
personal growth
from Are.na
strategy
As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
strategy
personal growth
In a world with free information, abundant data, and virtually no barriers to entry, companies will succeed by selling purpose, not a product.
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
strategy

from A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.