ethical marketing

"I see our customers as partners in a big project, not as crops to be harvested. You can’t have a sustainable long-term relationship when you treat your customers as crops.”

-Tobi Lutke

“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”

Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.

“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs