ethical marketing
Honour your creativity
In many ways, I feel fortunate that we built Poolsuite, Vacation® and other projects before AI became as accessible as it is now. That time gave me a runway to hone the skill of being creative. But the other day, I found myself slipping into a terrible new habit, and turning to ChatGPT before I even gave my brain 30 seconds to... See more
In many ways, I feel fortunate that we built Poolsuite, Vacation® and other projects before AI became as accessible as it is now. That time gave me a runway to hone the skill of being creative. But the other day, I found myself slipping into a terrible new habit, and turning to ChatGPT before I even gave my brain 30 seconds to... See more
PALM REPORT
One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”
Lulu Cheng Meservey • Tweet
Sublime is an ethos-driven company.
Here is what we believe:
Intention > Attention
The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.
You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.
We are entering the post-information age. The bar
The algorithm wants us to think bigger numbers always win. But could 1,500 of the right people be enough?
Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.
But after initial discouragement, we started talking about quality versus quantity... See more
Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.
But after initial discouragement, we started talking about quality versus quantity... See more
substack.com • Home | Substack
But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).
André Chaperon
instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.
build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more
build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more
I want you to visit my website. I want you to read an article from a search result, and then discover the other things I’ve written, the other people I link to, and explore the weird themes I’ve got. I want some of you to read my article then ask me to speak at your conferences. Many folks rely on ad impressions to support the high-quality content ... See more