ethical marketing
by Jiun · updated 24d ago
ethical marketing
Jiun added 24d ago
“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”
Jiun added 1mo ago
Jiun added 2mo ago
Jiun added 2mo ago
- Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.from What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
Jiun added 4mo ago
Jiun added 4mo ago
Jiun added 4mo ago
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
from The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal by David Mannheim
Jiun added 4mo ago
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
from So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom by blog.intercom.com
Jiun added 4mo ago
- It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more
from introvert marketing for creative hermits — kening zhu
Jiun added 4mo ago
