ethical marketing
by Jiun · updated 24d ago
ethical marketing
by Jiun · updated 24d ago
Jiun added 24d ago
“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”
Jiun added 1mo ago
Jiun added 2mo ago
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Jiun added 4mo ago
Jiun added 4mo ago
Jiun added 4mo ago
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
Jiun added 4mo ago
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
Jiun added 4mo ago
Jiun added 4mo ago