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WHAT WOULD GOOGLE DO
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
Your competitive advantage is not that your designs are secret, but that you have a strong relationship with your community of customers.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The internet is a great big race to free. Anyone who has built a business model with a price above free for something that can be free is in a tough strategic position. So how do you get to free first?
Jeff Jarvis • WHAT WOULD GOOGLE DO
- plasticity (enabling content to be extended like mashups)
Jeff Jarvis • WHAT WOULD GOOGLE DO
- aggregation (distribution 2.0)
Jeff Jarvis • WHAT WOULD GOOGLE DO
- revelation (finding the good stuff)
Jeff Jarvis • WHAT WOULD GOOGLE DO
Umar Haque's bubblegeneration.com blog has influenced Chris Anderson and me. He says media 2.0's three sources of value creation are:
Jeff Jarvis • WHAT WOULD GOOGLE DO
Facebook didn't translate its own Spanish and German versions: it created a platform for translation and handed the task to its users, who did the work for free.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Networks are built atop platforms. A platform enables. It helps build value. If it is open and collaborative, those users may in turn add value to the platforms.