ethical marketing
As a younger man, I always had a "data over feelings" view of the world, but after 15+ years of performing analytical testing, seeing data manipulated in every possible direction to fit personal biases and agendas, I now view feelings as the only thing that really matters.
motorhome laboratoriesx.comMy father, the late, great Rashmi Thakrar, who passed away too, too soon, believed that “for something to truly succeed, it must have a little poetry at the heart of it.” This idea steers us in perhaps every single one of our endeavours.
Shamil Thakrar • 15 Years Of Dishoom – words by Shamil Thakrar
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
I want you to visit my website. I want you to read an article from a search result, and then discover the other things I’ve written, the other people I link to, and explore the weird themes I’ve got. I want some of you to read my article then ask me to speak at your conferences. Many folks rely on ad impressions to support the high-quality content... See more
Sophie Koonin • This website is for humans - localghost
But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).
André Chaperon
We call this the world of happy business: happy customers, with happy companies, reinforcing one another, iterating forever, with no beginning and no end.