ethical marketing
As a younger man, I always had a "data over feelings" view of the world, but after 15+ years of performing analytical testing, seeing data manipulated in every possible direction to fit personal biases and agendas, I now view feelings as the only thing that really matters.
motorhome laboratoriesx.com
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
My father, the late, great Rashmi Thakrar, who passed away too, too soon, believed that “for something to truly succeed, it must have a little poetry at the heart of it.” This idea steers us in perhaps every single one of our endeavours.
Shamil Thakrar • 15 Years Of Dishoom – words by Shamil Thakrar
The algorithm wants us to think bigger numbers always win. But could 1,500 of the right people be enough?
Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.
But after initial discouragement, we started talking about quality versus... See more
Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.
But after initial discouragement, we started talking about quality versus... See more