ethical marketing

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

I think one of the big questions of this decade Is how do you become “post-algorithmic” While remaining economically viable

Reggie James x.com

“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs

blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom

Honour your creativity

In many ways, I feel fortunate that we built Poolsuite, Vacation® and other projects before AI became as accessible as it is now. That time gave me a runway to hone the skill of being creative. But the other day, I found myself slipping into a terrible new habit, and turning to ChatGPT before I even gave my brain 30 seconds to... See more

PALM REPORT

The fundamental message of marketing must change from "we want your money" to "we share your interests".

Jeff Jarvis • WHAT WOULD GOOGLE DO

There are two types of people making stuff: content creators and artists .

Both are creative. But there is one distinct difference: Content creators are willing to trade control for speed. Artists are not.

Content creators are willing to trade control for speed. Creators are trying to get a good-enough cut, a performant-enough ad, or an

Scott Belsky • AI & Artistry, the Resurgence of Hardware Startups, & Unicorns that are Really Rabbits