ethical marketing

marketing = sharing the essence of your work with other beings

It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like... See more

“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams

The algorithm wants us to think bigger numbers always win. But could 1,500 of the right people be enough?

Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.

But after initial discouragement, we started talking about quality versus... See more

The fundamental message of marketing must change from "we want your money" to "we share your interests".