ethical marketing

"I see our customers as partners in a big project, not as crops to be harvested. You can’t have a sustainable long-term relationship when you treat your customers as crops.”

-Tobi Lutke

Scott D. Clary substack.com

people don’t just want the point, they want the poetry

anu twitter.com

Giga Based Dad • Tweet

We call this the world of happy business: happy customers, with happy companies, reinforcing one another, iterating forever, with no beginning and no end.

Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

people don’t buy products when they understand them. they buy products when they feel understood.

That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more

Giga Based Dad • Tweet

Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Dan Frommer • The Scott Sternberg guide to building emotional brands