What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
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updated 2mo ago
updated 2mo ago
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by Allan Dib
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Old-school marketing is functional. It's about manufacturing emotion to manipulate people, jumping straight into showcasing products, highlighting features, promoting benefits and talking price. New-school marketing is never about manipulation. It's about engaging people with your raison d'être. That's why purpose is at the heart of a complete and
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Non-coercive marketing recognizes that the vast majority of people who enter your world are not currently ready to transact with you from a trusting, empowered place. As such, it optimizes for long-term relationships and friendships. It's about building a world that people want to inhabit, and travel deeper into, over the long term. It's about bein
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