What is Slow Marketing? An Introduction for Small Businesses - Pip Christie

Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense, m... See more

In a world of fast content incentivized by advertising-based attention-hacking business models, being slow and considered is a superpower.

Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.

It's about working out who you really want to serve and then asking how you can best serve them, way bef

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