What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
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What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
Carolyn Tate • 7 highlights
a.coThis gets to the heart of business and marketing. It's about taking all the human pain and suffering and with love and compassion helping people make good, solid decisions about how they want to shape their business so it truly serves their needs and makes a difference in the world.
marketing influences markets. Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.
How do you stand out in a world where speed, optimization, and efficiency dominate the popular narrative? Go slow. Be deliberate. Have a point of view. Tell a better story.
“Being Slow means that you control the rhythms of your own life. You decide how fast you have to go in any given context. If today I want to go fast, I go fast; if tomorrow I want to go slow, I go slow. What we are fighting for is the right to determine our own tempos.”