What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
pipchristie.com
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
Marketing in five steps The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. The second step is to design and build it in a way that a few people will particularly benefit from and care about. The third step is to tell a story that matches the built-in narrative and dreams of that tin
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
There is a measure of magic, and pleasure, in doing things slowly
Timely not real-time. Rhythm not random. Moderation not excess. Knowledge not information. These are a few of the many characteristics of the Slow Web. It’s not so much a checklist as a feeling, one of being at greater ease with the web-enabled products and services in our lives.
It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question, “Who can you help?”
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Slow Media are timeless : Slow Media are long-lived and appear fresh even after years or decades. They do not lose their quality over time but at best get some patina that can even enhance their value.
Jörg Blumtritt • The Slow Media Manifesto | Lanre Dahunsi
Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.
Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you
... See moreCarolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Fast gets all the attention.
Slow has all the power.
Patience is the ultimate competitive advantage.