content marketing vs world-building — kening zhu
keningzhu.com
Saved by Seth Werkheiser and
content marketing vs world-building — kening zhu
build a world, not an audience — kening zhu
keningzhu.com
- The long tail of the internet has provided a way for sovereign creators
and businesses to ‘
niche at scale
‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation; - The quality of an audience matters;
- Being tiny is mighty;
- Delighting the weird is a superpower;
- When you build a business, you’re building a new
André Chaperon • Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
Make Something to Learn More About What's Inside You
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