content marketing vs world-building — kening zhu

World building is the new web design Worlds make your brand unforgettable Bookmark this so you never forget it https://t.co/P29TWMQMR6

build a world, not a marketing funnel

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

... See more