• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

... See more

It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like... See more

I don’t like being seen as a content creator. In fact, I don’t believe content creation or writing is an occupation, because it denotes that creating or writing is a thing we do, instead of something we embody naturally.

For me, writing is not what I do , it’s who I am.

I do not try.

Creating/writing comes out of me the way I sweat during a workout:... See more