content marketing vs world-building — kening zhu

build a world, not a marketing funnel

World building is the new web design Worlds make your brand unforgettable Bookmark this so you never forget it https://t.co/P29TWMQMR6

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more