content marketing vs world-building — kening zhu

Probably just from being frustrated with what I see around me in real life and on the internet and all that. I wanted to create a place I wanted to be. As a business, people should create a world where they want to be, that their customers will love being just like Apple and Disney customers love going to those worlds.

Everyone is trying to knock him off, but he built the world everyone is trying to copy, not realizing it’s not about copying. It’s about building something unique. And that’s always been my goal for World-Building, quite frankly, is to make it something unique and on its own.

It starts with just thinking like that, and not even worrying about the business part, but just how can you think more like a world builder and less like just a straight marketer?

Rule-based worldbuilding can feel similar to a values discovery exercise, in that both involve digging beneath the surface to identify the underlying causes, motivations, and structures to how you work. But worldbuilding and values-setting are fundamentally different processes. Values setting is a search for the ephemeral beliefs that will hold you

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new