Jiun
Building a StoryBrand: Clarify Your Message So Customers Will Listen
5 highlights
- Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.from What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
from The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal by David Mannheim
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
from So you want to build a brand? Here's what you need to understand. - Inside Intercom by blog.intercom.com
- the story is not about marketing. The story is the strategy.
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout