design

All of sudden, we weren’t just designing something visual, but we needed to understand human behaviour, to see ourselves in other people’s contexts ( don’t get me started on our empathy phase!!! ), to learn how the decisions we made could affect a company’s bottom line, etc.

But along the way, we lost something. The actual work we were producing. W... See more

Impact over refinement

When building something, focus on truly creating an impact before releasing and refining it.

Then, consider focusing on other impactful work before refining your prior releases.

Here is a simple test to see if you're building something impactful: Can you write a blog post about what you're releasing and how it will change your ... See more

Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the ... See more

Appealing to everyone is impossible. If you make something that aims to be good across a broad range of capabilities, you are choosing not to be exceptional at anything in particular. That might be the right compromise for your audience, but it’s definitely a compromise.

Good design is opinionated. Good design is choosing the right compromise for yo... See more