We value the virtual representation of an object more than we do the object itself (Walter Benjamin would like a word!) You can see this phenomenon as well in the proliferation of brands executing brief, localised wildposting campaigns in cool New York neighbourhoods. While these might catch the eye of a handful of locals, the value of these print ... See more
US advertising has shrunk by a third as a share of GDP. This is some combination of internet advertising being vastly cheaper and vastly more efficient on one hand, and on the other a lot of recategorisation. If a car dealer used to buy a 20 page ad insert in their local paper, but now pays for one Google search ad (and how many people bid against ... See more