Apolline Daimaru

I’m reminded how misunderstood this topic still is.Branding isn’t about how you 'look'.It’s about how you frame what you do so that people care, remember, and rally behind it.Because building something new is becoming commoditized.Making people believe in it -- that’s the hard part.That’s why I keep coming back to the idea of magnetic brands.The... See more

We believe brands can only move you by being human.

The obsession with speed is of course a part of the strategy of the AI companies. Most of the CEO’s constantly yap about “getting your products out ASAP, as in 2 years coding will be extinct”. They inflict that sense of doom for short term gain. Hoping more people will pay them $200/month and maybe one day they’ll break even.

Their future is looking... See more

Why does a $300M+ company need branding?

Just because a business is big doesn’t mean it’s moving in the right direction.

In fact, growth has a way of amplifying the gaps...

.. Revealing the space between what you are and what you’re becoming.

When a company shifts its strategy in a major way...

The brand often lags behind.

It no longer reflects the... See more

e extract the contrarian insights that make you dangerous, architect a point of view that creates distance from your competitors, and systematize your thinking into content that commands attention.

In a world where everyone has a platform, only original thinking creates leverage.

We make you impossible to ignore.