Apolline Daimaru

First, care about your audience more than you do about yourself. For us, that meant being entertaining took precedence over being informative.

the worst outcome is a brand that people think is ‘nice’ but remain largely apathetic toward.

As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”

probably the most important essay you need to read as a designer, creator, founder for the upcoming era “in a world of scarcity, we treasure tools. in a world of abundance, we treasure taste.” https://t.co/vKcr1zqKtT

I think of finding high-leverage work as having two interrelated components:

• Agency: i.e. some combination of the initiative/proactiveness to try to make things happen, and relentlessness and resourcefulness to make sure you’ll succeed.


• Taste: you need a good intuition for what things will and won’t work well to try. Taste is important both “in the

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the the truth nobody wants to say out loud is that most people with authority didn’t earn it.

they inherited it.

they faked it.

they politicked their way into it.

they sat in meetings, approved other people’s work, & called it “leadership.”

they were great at navigating the game of perception.

they were terrible at building anything real.

and now the ... See more