Brand moat
Ideally, when a company rebrands or refreshes, it’s because they want to proactively get ahead of brand shortcomings before they slow down growth. Happily, this was the case when we rebranded Brex in 2019-2020—we knew that the existing brand, while resonating well with a core startup audience—would stunt our growth into a more mature market, and... See more
Kira Klaas • Why You Need Brand-Market Fit (Part 1)
ompanies that have achieved both Product-Market Fit and Brand-Market Fit, and how:
Why You Need Brand-Market Fit (Part 1)
LLMs will only compound the importance of brand
Those who can construct a real brand that customers will automatically trust will be invaluable
The era of the “brand Rick Rubins” begins for growth software
This will obviously matter more and more in competitive... See more
carried_no_interestx.comDesigners are the next wave of founders. Because when AI commoditizes code, taste becomes the last true competitive edge. Taste makes a product feel right. Taste builds emotional trust. Taste creates brands people believe in. And the best creatives? They’re not just decorators. They’re systems thinkers. World-builders.Human-first creative
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a startup that knows how to storytell today can beat one 10x its size.
because AI is killing the product gap in software. everyone has the same models, the same features, the same playbooks.
the only thing left is the story. and the story is the product, because in feeds, people don’t... See more
Prediction for 2026:As AI flattens the cost of building software and floods the market with new tools, exceptional branding becomes the most valuable lever in business. It’s how customers decide who to trust, fast.Brand designers are in a uniquely powerful spot.
Article
Look at the best technology products. Their aesthetic and features vary widely, but regardless of what they do, something ignites customers’ souls. Beyond simple utility, the unique mix of look, feel, and benefit is otherworldly. Recently, for me, it was ChatGPT. I also have fond memories of the first time I used an iPod or discovered a community... See more
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
Eliot is arguing that a creation that is “traditional,” meaning a work so profound that it resonates in the bones, is one that is grounded in an understanding of what came before it. In the technology world, that means not only understanding what products were built, and why they did or did not succeed; it also requires developing a historical... See more
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
“There are more apps than ever before..the cost of installation or awareness that has saturated and escalated so much that you can make something superb and very few people know about it.”