Brand moat
Product value and market saturation.
I always said that if your product has value, everything else is secondary. With ultra high value you can skip great UX, people will literally jump through flaming hoops of horrible design and code just to use it. But the value must be clear.
For most products it’s not. Most products need to fight for attention.
M... See more
I always said that if your product has value, everything else is secondary. With ultra high value you can skip great UX, people will literally jump through flaming hoops of horrible design and code just to use it. But the value must be clear.
For most products it’s not. Most products need to fight for attention.
M... See more
Just a moment...
The AI Slop Arbitrage
Every major technology shift creates arbitrage. When one thing becomes abundant, something else becomes scarce. AI just made creation (software, content, design etc) free.
Contrary to popular belief, technology shifts don't destroy value. They relocate it.
Here's the AI arbitrage map:
The value of known celebrities goes up.... See more
Every major technology shift creates arbitrage. When one thing becomes abundant, something else becomes scarce. AI just made creation (software, content, design etc) free.
Contrary to popular belief, technology shifts don't destroy value. They relocate it.
Here's the AI arbitrage map:
The value of known celebrities goes up.... See more
AI Slop Arbitrage
Why does a $300M+ company need branding?
Just because a business is big doesn’t mean it’s moving in the right direction.
In fact, growth has a way of amplifying the gaps…
.. Revealing the space between what you are and what you’re... See more
instagram.comWhy does a $300M+ company need branding?
Just because a business is big doesn’t mean it’s moving in the right direction.
In fact, growth has a way of amplifying the gaps...
.. Revealing the space between what you are and what you’re becoming.
When a company shifts its strategy in a major way...
The brand often lags behind.
It no longer reflects the... See more
Just because a business is big doesn’t mean it’s moving in the right direction.
In fact, growth has a way of amplifying the gaps...
.. Revealing the space between what you are and what you’re becoming.
When a company shifts its strategy in a major way...
The brand often lags behind.
It no longer reflects the... See more
Image
Can you think of a software company that became successful without being known for any specific product features? (I.e. software products that got really big but no one could really associate anything specific about the product at a popular level)Here’s some examples where the product’s functionality DID play a pivotal role: Gong - call recording... See more
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The market is emerging, so it is a war of distribution.A "land-grab" per say.
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There's one positioning decision that is more important than any other👇🏻 Are you going to position within an existing category or not?Positioning is helping people understand your value relative to the alternatives. It's the art of choosing what space you want to occupy in a prospect's mind.Their minds are already filled with lots of shelves (i.e.... See more
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Most people treat brand like frosting, a cosmetic layer you add right before launch to make things look polished.
But brand is the batter. It’s not decoration, it’s the foundation. It shows up in how you talk to customers, how your product feels, how your team makes decisions.
GREG ISENBERGx.comBrand is the DNA, not the makeup. The best founders I know obsess over it from day zero, not as an afterthought when they're ready to launch.