Brand moat
The next wave of successful founders won't be engineers. They'll be attention architects. Building is commoditized. Capturing mindshare is the new moat.
This inverts how so many of us went about building startups
The new gatekeepers are algorithms, not VCs.
GREG ISENBERGx.comDesigners are the next wave of founders. Because when AI commoditizes code, taste becomes the last true competitive edge. Taste makes a product feel right. Taste builds emotional trust. Taste creates brands people believe in. And the best creatives? They’re not just decorators. They’re systems thinkers. World-builders.Human-first creative
... See moreThe 7 Most Powerful Moats For AI Startups
youtube.comEliot is arguing that a creation that is “traditional,” meaning a work so profound that it resonates in the bones, is one that is grounded in an understanding of what came before it. In the technology world, that means not only understanding what products were built, and why they did or did not succeed; it also requires developing a historical... See more
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
Look at the best technology products. Their aesthetic and features vary widely, but regardless of what they do, something ignites customers’ souls. Beyond simple utility, the unique mix of look, feel, and benefit is otherworldly. Recently, for me, it was ChatGPT. I also have fond memories of the first time I used an iPod or discovered a community... See more
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
ompanies that have achieved both Product-Market Fit and Brand-Market Fit, and how:
Why You Need Brand-Market Fit (Part 1)
a startup that knows how to storytell today can beat one 10x its size.
because AI is killing the product gap in software. everyone has the same models, the same features, the same playbooks.
the only thing left is the story. and the story is the product, because in feeds, people don’t... See more
“There are more apps than ever before..the cost of installation or awareness that has saturated and escalated so much that you can make something superb and very few people know about it.”
Patrick O'Shaughnessy • Home | ColossusQuasar App
We are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more