Apolline Daimaru

Polina

Becoming comprehensible is the single biggest challenge for anyone building anything today.

The limiting factor isn’t what is technically possible, but what people can absorb and understand, with the time and attention they are giving you. Being comprehensible is highly context dependent, which makes problems of comprehensibility much harder. What... See more

Most founders misunderstand brand. They think brand is how the company looks. They ask the wrong questions: "What do you think of this colour?" vs. "What category do you think we're defining?"

When something is genuinely new, the bottleneck isn't distribution. It's comprehension. People don't ignore you because they're not interested, they ignore you because they don't understand what they're looking at.

Regrettably, the founder-as-influencer thing works.

I don’t know if this is true for all products, but a meaningful share of how people discover Sublime is through my podcast appearances, long-form writing, and talks.

The part that frustrates me isn’t being public. What I struggle with is the cadence. The things I want to say and make take time. I... See more

Becoming comprehensible is the single biggest challenge for anyone building anything today.

The limiting factor isn’t what is technically possible, but what people can absorb and understand, with the time and attention they are giving you. Being comprehensible is highly context dependent, which makes problems of comprehensibility much harder. What... See more