Apolline Daimaru
@lazybonsai
Apolline Daimaru
Every business we work with is the best at what it does. Cookies that’ll make you cry (good tears). The global epicenter of sports culture. The flying cars you dreamed of as a child. Robot butlers (more or less).
But being the best is no longer enough. In every category there are endless options, and if that’s not true yet, it will be. It’s only a m... See more
But being the best is no longer enough. In every category there are endless options, and if that’s not true yet, it will be. It’s only a m... See more
About | Red Antler: NYC Creative Agency founded in 2007 | Red Antler
You don’t have to have a dream. Be micro-ambitious, work with pride on whatever is in front of you. Be careful on long term dreams, if you focus too far in front of you, you won’t see the shiny thing out the corner of your eye.
Tim Minchin
Any AI application can be copied by other teams. The winner gets determined by:
1) whether people know you exist
2) whether people like your vibe
3) whether people trust you with their most sensitive data
These are in increasing order of difficulty
Lulu Cheng Meserveyx.com
Brand & story marketing advantages
💡 AUDIENCE SEEKS COMMUNITY OR EDUCATIONAL CONTENT
When your audience is underserved by educational content or opportunities to connect with each other, you have an opportunity to fill this gap. When you treat your community and content like a “product” to drive top-of-funnel growth this advantage becomes stro... See more
💡 AUDIENCE SEEKS COMMUNITY OR EDUCATIONAL CONTENT
When your audience is underserved by educational content or opportunities to connect with each other, you have an opportunity to fill this gap. When you treat your community and content like a “product” to drive top-of-funnel growth this advantage becomes stro... See more
Emily Kramer • Find & accelerate your marketing advantages to grow much faster
Successful innovators don’t just ask customers and clients to do something different; they ask them to become someone different. Facebook asks its users to become more open and sharing with their personal information, even if they might be less extroverted in real life. Amazon turned shoppers into information-rich consumers who could share r
... See moreMichael Schrage • Who Do You Want Your Customers to Become
As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”