Apolline Daimaru
@lazybonsai
Apolline Daimaru
Ideally, when a company rebrands or refreshes, it’s because they want to proactively get ahead of brand shortcomings before they slow down growth. Happily, this was the case when we rebranded Brex in 2019-2020—we knew that the existing brand, while resonating well with a core startup audience—would stunt our growth into a more mature market, and... See more
Kira Klaas • Why You Need Brand-Market Fit (Part 1)
ompanies that have achieved both Product-Market Fit and Brand-Market Fit, and how:
Why You Need Brand-Market Fit (Part 1)
Kira Klaas | Substack
substack.com
If product-market fit (PMF) is the degree to which a product satisfies a market demand by providing a solution to a problem for a specific target audience, then brand-market fit (BMF) is the degree to which a company’s identity, values, and overall experience satisfy a market demand by fulfilling the emotional and aspirational needs of its target... See more
Kira Klaas | Substack
LLMs will only compound the importance of brand
Those who can construct a real brand that customers will automatically trust will be invaluable
The era of the “brand Rick Rubins” begins for growth software
This will obviously matter more and more in competitive... See more
carried_no_interestx.comDesigners are the next wave of founders. Because when AI commoditizes code, taste becomes the last true competitive edge. Taste makes a product feel right. Taste builds emotional trust. Taste creates brands people believe in. And the best creatives? They’re not just decorators. They’re systems thinkers. World-builders.Human-first creative
... See moree extract the contrarian insights that make you dangerous, architect a point of view that creates distance from your competitors, and systematize your thinking into content that commands attention.
In a world where everyone has a platform, only original thinking creates leverage.
We make you impossible to ignore.
In a world where everyone has a platform, only original thinking creates leverage.
We make you impossible to ignore.