Brand-led growth

Apolline Daimaru

AI Is Rewriting the Rules of Brand Strategy

Adrian Barrow adrian518.substack.com

Sari Azout's guide to building slow | Mercury

mercury.com

Angel Investing & Advising 101

Scott Barker thegtmnewsletter.substack.com

Scatter doesn't scaleTM

Materio: The New Standard for Interior Design & Build Projects

The new playbook for marketing: - Stand out, embrace being "weird" - Have an aesthetic. Own it - Co-build with creators - Co-build with community - NFTs to supercharge the community - Video is your friend - IRL is your... See more

GREG ISENBERG x.com

the modern company playbook: 1) craft signal rich content that hits like gospel for a specific tribe. 2) build compounding trust with the ones who actually care. 3) channel that trust into world class software so sharp it feels like a cheat... See more

signüll x.com

On social distribution: Building virality into go-to-market from inception proves powerful, but it requires authentic alignment between founder persona and product positioning. Roy Lee’s provocative approach works for Cluely because the product explicitly offers users a “covert advantage”—the brand and product messaging form a coherent whole.... See more

Bocar Dia • The Emerging AI-Native GTM Playbook: 6 Patterns from companies racing to $100M

The emerging startup playbook

Kyle Poyar growthunhinged.com