Brand-led growth
Software is content now. AI can generate a competent interface in seconds. Components are commodified. Patterns are free. The defensible position is to care about what machines can’t: how a place feels. But making it “pretty” isn’t enough. You have to articulate texture—oil-painted, soft depth, breathing motion—and turn that into rules. The tools... See more
Build Places, Not Products
When sameness costs nothing, difference carries the value. If two products solve a problem equally well, people choose the one that feels better to use—-the tone of voice that resonates, the design that delights, the experience that feels lighter or more focused. Think about writing in Word versus Google Docs: Both let you draft this article, but... See more
Build Places, Not Products
Arc is taking on legacy web browsers with design and brand as core selling points. Tools like Linear, a project management tool for software teams, are just as known for their principled approach to company building and their heavily-copied landing page design as they are known for their product’s functionality.4 Companies like Arc and Linear build... See more
Anu Atluru • Taste Is Eating Silicon Valley.
We're in the era of modern software companies as lifestyle brands.
We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience.
UX has become a fashion statement, and standout products have style. We'll see:
- Haute Couture software
- Luxury... See more
We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience.
UX has become a fashion statement, and standout products have style. We'll see:
- Haute Couture software
- Luxury... See more
Robleh • Tweet
Modern software’s humdrum lack of identity has resulted in users craving more interesting, opinionated tools, tools that feel like us — or a better, more interesting, wackier version of us.
As technology advances, software will increasingly be chosen not just for how well it addresses its use case, but how it conveys its personality, similar to how... See more
As technology advances, software will increasingly be chosen not just for how well it addresses its use case, but how it conveys its personality, similar to how... See more
Molly Mielke • Why We Crave Software With Style Over “Branding”
☝️If people can resell a $6 watch bought on Alibaba for $300 on Shopify.
You can resell a GPT-4 API wrapper for $49/mo.
The end of the "product moat" doesn't mean the end of moats.
But it does mean people will need to focus on marketing and distribution more... See more
🚨 A vibe is not a brand strategy.🚨I continue to see young brands try to build from a strategy based on a “vibe.” A cool aesthetic, a specific energy, a mood they want to evoke. But this said vibe is not a strategy.A brand strategy is a clear POV, an intentional framework that defines who you are, what you stand for, and how you build lasting trust... See more