John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments

🚨 A vibe is not a brand strategy.🚨I continue to see young brands try to build from a strategy based on a “vibe.” A cool aesthetic, a specific energy, a mood they want to evoke. But this said vibe is not a strategy.A brand strategy is a clear POV, an intentional framework that defines who you are, what you stand for, and how you build lasting trus... See more