Lisa Hennessy
@lisahennessy
Designer & creative director from Berlin, living in Hawai’i. Building regenerative brands. Obsessed with all things travel.
Lisa Hennessy
fernweh.land
All-inclusive resorts work hard to exclude you from the local culture
Fwd: Travel Tech Essentialist #168: Simple
Travel Tech Essentialist #168: Simple
Chief Behavior Officer Milena Nikolova wrote on the subject for the Adventure Travel Trade Association, overtourism isn’t just about the volume of tourists, but tourists’ behavior while they are at the destination. “ A disparity between traveler behavior and local social norms can also be classified as overtourism... travelers might not overwhelm i... See more
3 Behavior-Smart Tactics to Help DMOs Tackle Overtourism
🚨 A vibe is not a brand strategy.🚨I continue to see young brands try to build from a strategy based on a “vibe.” A cool aesthetic, a specific energy, a mood they want to evoke. But this said vibe is not a strategy.A brand strategy is a clear POV, an intentional framework that defines who you are, what you stand for, and how you build lasting trus... See more
John Scheer • John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments
John Scheer
AI can generate a thousand articles while I drink my morning coffee. But it can't tell me which ones matter. It can't feel the resonance of a perfect sentence or know why a particular image stops me in my tracks.
That's what I do now. I collect resonance. Not information - we're drowning in that - but the stuff that makes my soul hum at a different
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AI can write faster than me now. It can code faster, think faster, create faster. But it can't feel the way my heart stops when I read the perfect sentence. It can't know why certain images haunt me for days. It can't understand why some ideas refuse to let go.
That's what I collect now. Not information. Not content. But moments of recognition. Piec
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The famous Anton Ego speech in Ratatouille:
In many ways, the work of a critic is easy.
We risk very little, yet enjoy a position of those who offer up their work and their selves to our judgement.
We thrive on negative criticism.
Which is fun to write and to read.
But the bitter truth we critics must face, is that in the grand scheme of things, the ave
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