Lisa Hennessy
@lisahennessy
Designer & creative director from Berlin, living in Hawai’i. Building regenerative brands. Obsessed with all things travel.
Lisa Hennessy
fernweh.land
Restaurants, at their best, extend past signaling. Interiors, lighting, acoustics, service choreography, experiential design, and culinary arts combine into a dense, multi-disciplinary encounter that aims to nourish. With its slower pace and insistence on craft, hospitality becomes a mechanism for embodied worldbuilding in a landscape built to... See more
Hospitality’s logic in an enshittified world
There is a magical moment in the invention and development of a brand where you define your audience at an elemental level, and the seeds of sustained business growth are sown.
As we know, a brand does not exist except in the consciousness and perceptions of its consumers. So the act and art of crafting a persona is one of near god-like power, as it... See more
As we know, a brand does not exist except in the consciousness and perceptions of its consumers. So the act and art of crafting a persona is one of near god-like power, as it... See more
Guest post: the magic of archetypes
You stop wondering why your "best" work gets ignored while something you dashed off in 10 minutes goes viral. You stop blaming the algorithm or the platform or your audience's attention span. You start asking better questions. Not "is this valuable?" but "does sharing this make them look good?"
🧪 Shareability Is Selfishness
There’s a phrase that gets passed around a lot in brand and marketing circles these days. You’ve probably heard it. “Every brand is a media company.”
It sounds smart and maybe partly true. But like most sweeping statements you see on the internet, it’s only half the story.
Because while it’s never been easier to publish, post, and produce, the truth... See more
It sounds smart and maybe partly true. But like most sweeping statements you see on the internet, it’s only half the story.
Because while it’s never been easier to publish, post, and produce, the truth... See more
Link
One of his favorite principles is to combine the familiar with the novel . Delight thrives at that intersection. If it’s too familiar, it blends in. If it’s too novel, people won’t trust it.
Travel Tech Essentialist #186: Delight
When brands get world building right it doesn’t feel like marketing.
That’s exactly what Burberry achieved with its Ibiza takeover. A subtle but significant brand play executed in full colour... They went all in. Rather than a single billboard, Burberry reimagined an actual real
world place.
The Standard hotel. Yellow flags on boats. Blue sea... See more
That’s exactly what Burberry achieved with its Ibiza takeover. A subtle but significant brand play executed in full colour... They went all in. Rather than a single billboard, Burberry reimagined an actual real
world place.
The Standard hotel. Yellow flags on boats. Blue sea... See more
Link
There’s actually a fifth one. It’s called umami. It’s the flavor that lingers. The one chefs chase because it stays with you after everything else fades.
A few years ago, cultural strategist Emily Segal borrowed that idea for her “Umami Theory of Value,” describing a certain kind of savory cultural work — the kind that feels familiar and surprising... See more
A few years ago, cultural strategist Emily Segal borrowed that idea for her “Umami Theory of Value,” describing a certain kind of savory cultural work — the kind that feels familiar and surprising... See more