Lisa Hennessy

There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not... See more

When brands get world building right it doesn’t feel like marketing.

That’s exactly what Burberry achieved with its Ibiza takeover. A subtle but significant brand play executed in full colour... They went all in. Rather than a single billboard, Burberry reimagined an actual real

world place.

The Standard hotel. Yellow flags on boats. Blue sea... See more

Chief Behavior Officer Milena Nikolova wrote on the subject for the Adventure Travel Trade Association, overtourism isn’t just about the volume of tourists, but tourists’ behavior while they are at the destination. “ A disparity between traveler behavior and local social norms can also be classified as overtourism... travelers might not overwhelm... See more