Why We Crave Software With Style Over “Branding”

Style is the indescribable quality that sums up how interacting with something makes a person feel . It isn’t simply sprinkling bits of color or animations on top of enterprise software to move metrics. It’s the feeling the user gets when everything about a product feels specific to a certain personality that they can identify and relate to.

Modern software’s humdrum lack of identity has resulted in users craving more interesting, opinionated tools, tools that feel like us — or a better, more interesting, wackier version of us.

Modern software’s humdrum lack of identity has resulted in users craving more interesting, opinionated tools, tools that feel like us — or a better, more interesting, wackier version of us.

As technology advances, software will increasingly be chosen not just for how well it addresses its use case, but how it conveys its personality, similar to how ... See more