Ideally, when a company rebrands or refreshes, it’s because they want to proactively get ahead of brand shortcomings before they slow down growth. Happily, this was the case when we rebranded Brex in 2019-2020—we knew that the existing brand, while resonating well with a core startup audience—would stunt our growth into a more mature market, and... See more

ompanies that have achieved both Product-Market Fit and Brand-Market Fit, and how: