Strategist tips

SCAN 👀 CLUB | Arcade Studios | Substack

scanclub.substack.com

“I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or

Design has two audiences :

People, who need trust, clarity, emotion, story, connection, and solutions to their problems in-line with the new world.

Their agents, which need structure, semantics, and safe autonomy to navigate the new world.

That’s what AX is really about: A new set of principles for an internet where products are relationships on the... See more

Friends of LCA, Issue 16: Goodbye UI?

Brand fit can be understood as the alignment between your tech startup’s branding and the expectations and emotions of your target market .

The missing piece: Why product-market fit isn't enough

Take risks with your brand. You can attract people with your brand by being polarizing. Say “this product is not for you, it’s for these other cooler people.” Or hit competitors directly in the face, in your marketing. Be aggressive. These are things that long-term employees of the world’s trustworthy brands can’t do, because they are being... See more

Chubic

Novelty is in your favor. There are only so many ways to sell a big established product to customers. The “wow” moments have all been used, the value prop is already understood. The response rate on marketing declines as a result. But if you’re a new, bright-eyed and bushy-tailed product on the market, and you have a “wow” product that presents... See more

Chubic

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X, thanks so much for reaching out and apologies for my delayed response. I have been trying to do too much as of late, which makes it hard to keep up with correspondence. I also have to admit I am not good at saying no, because I enjoy meeting people and discussing new ideas. Unfortunately...

docs.google.com

the marginal cost of distribution, persuasion, & iteration just collapsed. we’re staring down the barrel of a world where brand ≠ spend, content ≠ labor, & “go-to-market” ≠ headcount. the entire idea of creative as a department starts to look quaint—like a scribe guild post gutenberg. 12 months from now, marketing will... See more

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