Strategist tips
the marginal cost of distribution, persuasion, & iteration just collapsed. we’re staring down the barrel of a world where brand ≠ spend, content ≠ labor, & “go-to-market” ≠ headcount.
the entire idea of creative as a department starts to look quaint—like a scribe guild post gutenberg. 12 months from now, marketing will... See more
signüllx.comcozy websites
Spencer Chang • Taking an Internet Walk
Sublime is an ethos-driven company.
Here is what we believe:
Intention > Attention
The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.
You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.
We are entering the post-information age. The barrier is no
By acknowledging this indifference, it gave us a much better opportunity to make a connection by meeting our audience where they’re at. “We know you’re probably not thinking about oat milk right now. If we weren’t getting paid to do so, we wouldn’t be either...
Kevin Lynch • I was axed as Oatly's creative director - here are 5 arguably useful lessons
Landing page A/B tests take too long unless you have a lot of traffic, so it may be quicker to test messages in ad impressions, for example on Facebook or Instagram. Create several copies of a simple ad design, and run that same ad with different headlines, and see which one performs best with your audience