Strategist tips

New essay:

Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)

These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking... See more

By acknowledging this indifference, it gave us a much better opportunity to make a connection by meeting our audience where they’re at. “We know you’re probably not thinking about oat milk right now. If we weren’t getting paid to do so, we wouldn’t be either...

First, care about your audience more than you do about yourself. For us, that meant being entertaining took precedence over being informative.