agency benchmark

At the end of a branding project, usually all we see is the final shiny new logo. But more interesting is actually everything that went into arriving at that final mark. Here’s a peak under the hood for one of our recent branding projects at Primary. 🧵 https://t.co/NoT21npYQW

Brand identities often lose their polish after handoff.

Even with big studios—client websites rarely match the case studies.

This year I’m building a team of expert brand "implementers" to work with clients post-handoff.

Drop your work below to join us ↓

I close every deal on a single call—no proposals.

The scope, price, and timeline are all clear upfront. I walk you through all of the work.

The call is just about chemistry.

If you’re asking for more after that, you’re telling me we’re not a fit.

We understand startup life, because we’re in it too. In fact, our founding team met in a startup. We’ve seen it all. From the headache of dev houses to the hand-braking cost of premium prices. We’ve seen this stress, stall and even break startups. That’s why our mission is to make quality tech affordable for AU startups. So all you need to bring is... See more

Every business we work with is the best at what it does. Cookies that’ll make you cry (good tears). The global epicenter of sports culture. The flying cars you dreamed of as a child. Robot butlers (more or less).

But being the best is no longer enough. In every category there are endless options, and if that’s not true yet, it will be. It’s only a... See more