agency benchmark

The main design challenge was this: Granola feels calm and steady to use, but the people using it have fast-paced, high-energy work lives. How do you make a brand that acknowledges (and celebrates) that reality, but still feels like a calm presence inside it?

We landed on something approachable and optimistic, a bit rough around the edges, but sharp... See more

I’ve spent the last 20 years working in and around design media, brand, and emerging technology, mostly trying to make new ideas feel understandable before there was language for them.

e extract the contrarian insights that make you dangerous, architect a point of view that creates distance from your competitors, and systematize your thinking into content that commands attention.

In a world where everyone has a platform, only original thinking creates leverage.

We make you impossible to ignore.