Ideas I want to write about

If product-market fit (PMF) is the degree to which a product satisfies a market demand by providing a solution to a problem for a specific target audience, then brand-market fit (BMF) is the degree to which a company’s identity, values, and overall experience satisfy a market demand by fulfilling the emotional and aspirational needs of its target... See more

social media management ins and outs for 2026 https://t.co/R74QQQXY7w

Do you have a “number one principle” that guides you through the ups and downs of running a business?

While it’s not a principle, I often think of the parable of the Taoist farmer. The Taoist farmer has one horse, and the horse runs off. The villagers lament his misfortune, and he replies “We’ll see.” The horse returns with four more horses, and

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“Creative work is often framed as divine inspiration (and sometimes it is!) but talk to any great painter, writer or musician and they’ll tell you how much unseen labor goes into what often looks effortless. While picking a name is more art than science, having a process results in a name that’s more intentional (and usually better).”

It felt really safe to me. The riskier choice was playing it safe.”

n all things, there's the thing, and then there's the thing beneath the thing.

What it’s about, and what it’s really about.

Take the movie Jaws.

Jaws is about a shark terrorizing a beach town, but it’s really about the universal fears that lurk beneath the calm: the dread of the unknown, the fragility of safety, and the lengths we go to face—or... See more