Ideas I want to write about

The founder’s question isn’t just “what problem am I solving?”

It’s “Can my users name this problem yet, or do I have to name it for them?”

If they can name it, you’re in a race. You need to be faster, better, and cheaper than the alternatives they already see.

If they can’t, you’re in a different game. Your first job isn’t building the product. It’s... See more

As we move further into the Post-Algo era, I think we’re going to see a clearer divide between the design industry and mainstream design culture. Not in a gatekeeping way, but in how taste is formed, protected, and shared.

For the mainstream, AI-generated design will quickly become aspirational. People will decorate their homes increasingly based on... See more

A lot of people talk about AI as a productivity upgrade. Faster this. Faster that. But that framing has never clicked for me.AI is powerful, but power without direction is like a hamster spinning on wheels without moving forward. Taste is how you wield these tools to create work that matters.

The truth that applies to many fields, which can frustrate some as much as it energizes others, is that the person who tells the most compelling story wins. Not who has the best idea, or the right answer. Just whoever tells a story that catches people’s attention and gets them to nod their heads.Harari recently said about writing Sapiens:I thought,... See more

When people resonate with what you create, it means you’ve correctly diagnosed and articulated a collective idea. Successful writing is the arbitrage of capturing people’s ideas and communicating it to them before they are aware of it themselves.

If product-market fit (PMF) is the degree to which a product satisfies a market demand by providing a solution to a problem for a specific target audience, then brand-market fit (BMF) is the degree to which a company’s identity, values, and overall experience satisfy a market demand by fulfilling the emotional and aspirational needs of its target... See more