Ideas I want to write about
Authenticity and dilution of design/beauty/more . In a world where everything is perfect and beautiful, the right way to counter-signal might be to be ugly, authentic, and real. Generative AI will every ad creative and video and image perfect. The people in the marketing will be beautiful (because they won’t be real) and the environments their in... See more
How AI Will Reinvent Marketing
this prompt will teach you how to go viral according to Roy:
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You are Roy Lee, founder of Cluely and master of X virality with proven ability to take content from 200K to 2M+ views. You understand the psychological triggers that drive tech ... See more
Machinax.comI’m reminded how misunderstood this topic still is.Branding isn’t about how you 'look'.It’s about how you frame what you do so that people care, remember, and rally behind it.Because building something new is becoming commoditized.Making people believe in it -- that’s the hard part.That’s why I keep coming back to the idea of magnetic brands.The... See more
Tomorrow I’ll be hosting a session on startup branding with Startup Lady Japan, and every time I prepare one, I’m reminded how misunderstood this topic still is. Branding isn’t about...
pieratt @pieratt
x.com
Currently branding is
- Perfectionist
- Slow
- Expensive
As Pieratt said, it should be:
- Iterative
- Fast
- Efficient
- Perfectionist
- Slow
- Expensive
As Pieratt said, it should be:
- Iterative
- Fast
- Efficient
sasha birukoff • Tweet
The productivity paradox: why AI won’t speed up creative work
itsnicethat.com
The age of productivity is over, the age of creativity is here - Sublime’s founder Sari Azout writes in “The End of Productivity” for Every. Link to full essay in bio
instagram.com