Ideas I want to write about
Successful innovators don’t just ask customers and clients to do something different; they ask them to become someone different. Facebook asks its users to become more open and sharing with their personal information, even if they might be less extroverted in real life. Amazon turned shoppers into information-rich consumers who could share r
... See moreMichael Schrage • Who Do You Want Your Customers to Become
As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Far too often, we tend to think of branding as an executional activity—logos, colors, monikers—as opposed to an ideological exploration. That’s because our view of branding is far too narrow. Brands are signifiers that conjure up thoughts and feelings about a company, product, or entity, and they can unlock opportunities for leaders to catalyze col
... See moreMarcus Collins • For the Culture
Silicon Valley first mastered the craft of building technology, then product, then design.
It is now learning the craft of brand and brand marketing.
As technology markets become more competitive, brand matters more, and those who can build brand are better placed to win.
An entrepreneur’s job today is not about the means of production, it’s about the means of distribution. The fortune doesn’t go to the person who can make something, it goes to the person who can sell it.
Daniel Priestley • Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
For 20 minutes every day for a week, listen to the critical voice in your head*.
Every time it is mean, say “ouch.”
Every time it tells you that you messed up, say “ouch.”
Every time it tries to make you feel small, say “ouch.”
Every time it tells you you can’t do something that other people can do, say “ouch.”
Every time it nags you to do something, say “ouch.”
If the 90s was about thinking through your build, the 2020s is about thinking through marketing & distribution.