sari azout @sariazout

when we’re drawn to someone else’s creative work, it’s not so much the output that attracts us as it is the energy behind it — the confidence, emotion, and authenticity that propelled it.

AI is powerful but needs context → that context comes from your taste → your taste lives in the references and inspiration you collect → a curated personal knowledge base is essential

AI is great at presenting an abundance of options

The job of being a curator becomes more important as abundance and variety increase

everything that has turned out well in my life can be boiled down to:

"The secret is not to chase butterflies, but to take care of the garden so they'll come to you"

most people attribute to genius what is just time

to thrive in the age of AI, deepen your why.

why does this need to be created? and why does it need to be created by you?

AI will reward high-agency people with a unique point of view.

did you use AI to create the thing? nobody cares.

what matters is if you are speaking from the soul.

I've spent the past three months working on a single landing page using both Figma AND AI tools.

Why is our metaphor for AI always about speed? What if AI allows us to 10x care instead of 10x speed?

AI doesn't replace craft—it can deepen it.