Ideas I want to write about
Far too often, we tend to think of branding as an executional activity—logos, colors, monikers—as opposed to an ideological exploration. That’s because our view of branding is far too narrow. Brands are signifiers that conjure up thoughts and feelings about a company, product, or entity, and they can unlock opportunities for leaders to catalyze
... See moreMarcus Collins • For the Culture
The human touch is becoming less about execution and more about strategic deviation from the optimized norm.
This is creating strange new dynamics in hiring too. When I started our design agency @meetLCA, we hired for world class technical skills - mastery of tools, execution ability.
But now we care more about hiring for conceptual ability and... See more
This is creating strange new dynamics in hiring too. When I started our design agency @meetLCA, we hired for world class technical skills - mastery of tools, execution ability.
But now we care more about hiring for conceptual ability and... See more
Marketing in the AI era is a game of extremes. Average no l...
For 20 minutes every day for a week, listen to the critical voice in your head*.
Every time it is mean, say “ouch.”
Every time it tells you that you messed up, say “ouch.”
Every time it tries to make you feel small, say “ouch.”
Every time it tells you you can’t do something that other people can do, say “ouch.”
Every time it nags you to do something, say “ouch.”
I've spent the past three months working on a single landing page using both Figma AND AI tools.
Why is our metaphor for AI always about speed? What if AI allows us to 10x care instead of 10x speed?
AI doesn't replace craft—it can deepen it.
Why is our metaphor for AI always about speed? What if AI allows us to 10x care instead of 10x speed?
AI doesn't replace craft—it can deepen it.
sari azout @sariazout
Our clients didn’t raise $5M.
They hired us instead and we helped grow their revenue to $7–10M (sometimes even more).
Every single one of them calls us cracked.
Supa Stellar is truly built different.
Adnan Jaweedx.comI think we're about to enter a period of 1-2 years, with a 'cringe gap' around AI.
Most generated content will look the same. The same styles. The same prompts. But a small group of creators will figure out their own unique format, and scale it to infinity. Taste and vision have never been more valuable.
Most generated content will look the same. The same styles. The same prompts. But a small group of creators will figure out their own unique format, and scale it to infinity. Taste and vision have never been more valuable.
Design is indexing toward utility because of the bubbled frenzy of AI. Brand, UI, marketing design: they all have to get business done, fast. There’s little or no margin for speculation. Nick’s model meets the urgent needs of companies whose wheels are already turning before they’re even signed their formation documents.
Big agencies are too rigid... See more
Big agencies are too rigid... See more