Ideas I want to write about
An entrepreneur’s job today is not about the means of production, it’s about the means of distribution. The fortune doesn’t go to the person who can make something, it goes to the person who can sell it.
Daniel Priestley • Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
Successful innovators don’t just ask customers and clients to do something different; they ask them to become someone different. Facebook asks its users to become more open and sharing with their personal information, even if they might be less extroverted in real life. Amazon turned shoppers into information-rich consumers who could share r
... See moreMichael Schrage • Who Do You Want Your Customers to Become
The hardest thing is making anyone care.
In the Renaissance, a Florentine merchant could sponsor an artwork that would matter for centuries. In the early days of the American republic, a pamphlet could catalyze revolution. Today, even the most earnest Substack post risks being skimmed between an AI-generated video essay and a TikTok about luxury too... See more
In the Renaissance, a Florentine merchant could sponsor an artwork that would matter for centuries. In the early days of the American republic, a pamphlet could catalyze revolution. Today, even the most earnest Substack post risks being skimmed between an AI-generated video essay and a TikTok about luxury too... See more
Silicon Valley first mastered the craft of building technology, then product, then design.
It is now learning the craft of brand and brand marketing.
As technology markets become more competitive, brand matters more, and those who can build brand are better placed to win.
Terrence Rohantwitter.comStartups mostly don't compete against each other, they compete against no one giving a shit
Justin Kan • Tweet
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more
wearecollins.com • 101 Design Rules
For 20 minutes every day for a week, listen to the critical voice in your head*.
Every time it is mean, say “ouch.”
Every time it tells you that you messed up, say “ouch.”
Every time it tries to make you feel small, say “ouch.”
Every time it tells you you can’t do something that other people can do, say “ouch.”
Every time it nags you to do something, say “ouch.”